"Ah, summer, what power you have to make us suffer and like it."Russell Baker
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3 Unusual Formats For Auctions on eBay
eBay users are accustomed to only two "standard" formats forsales on eBay: either the 'regular' auction which involvesbidding and waiting; and the Buy It Now, which is an instantpurchase.But there are three other formats that are less well known.1. Live ...
Choose the best boat or yacht at our online auction
The best way to enjoy a water escapade is to buy your own boat. Boat or yacht auctions is just the kind of place for you to pick up a boat or yacht of your choice at down to earth prices! A whole range of boat parts, hardware, accessories, electronics and ...
Professional eBay Auctions Reap the Profits for Sellers..
eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on thier auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the ...
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How to effectively cross-promote items in your eBay Auctions to boost sales. Includes simple how-to instructions for eBay sellers.
Now tell the truth- You sprung for that candy bar near the checkout line last time you went grocery shopping right? My kids are experts at getting me on the impulse buys. As an eBay seller, you have the perfect opportunity to offer your buyers a little something extra just before they pay-- an extra goodie to go along with their winnings. I'm often surprised at how few sellers take the time to do this, even though we see it all the time in brick and mortar stores.
You might be thinking, "that would be great, but I bet setting it all up would take forever and be too complicated." Before you stop reading, I PROMISE that you can set up cross promotion in just a few minutes, and I PROMISE that it's a no-brainer. Deal? Okay, great. Let's get to it.
Real quick, just so we are clear on WHY you should take the few painless minutes to cross-promote.
First, you are already shipping customers something. . . why not combine shipping and make more money for your effort? Second, recognize that you have already targeted your market. Once you know a person likes Mickey Mouse, it's easy to see that person might want another Mickey Mouse widget.
My favorite thing to offer customers is a second item at a reduced price, and shipped for free with their winnings. For example, if you are selling collectibles offer your bidders items from the same artist at 15% off and shipped at no additional charge. Once you know which items are likely to interest your audience, it literally takes just 5 minutes to cross-promote them using eBay's tools.
Look into the "Merchandising Relationships" options of your eBay Store to see how to set this up. Basically, what the Merchandising Relationship does is displays photos and links to up to 3 related store items, and you get to choose which items are cross promoted. When I tried this out, I was surprised at how simple it was. It took me less than 5 minutes to setup cross-promotion for my most popular items. Example: Buyers who get my dolphin necklace are shown the matching earrings and the gift certificate listing before they checkout. I also advertise my "Turbo-Charge your eBay Store" book in all my listings.
It's a nice shortcut to do a little advertising, and I'd recommend it to anyone who has a few moments to set it up. When you decide to get serious about up selling, pick up a copy of my "Turbo-Charge" book. With my methods, you can advertise ALL of your items in each auction or store item you run instead of just 3. As far as I can tell, eBay's merchandising relationships only show up after a person places a bid, but my way advertises ALL your items to EVERYONE who looks at your auction. (c) 2002 Marjory Howes
About the Author
Marjory Howes is an eBay PowerSeller and author of "Turbo-Charge Your Auction Store: eBay Sellers' Guide to saving 90% on listing fees." Her e-Book and free e-Zine help eBay sellers boost profits and enjoy higher success in online auctions. Subscribe for free at www.auctioncashmachines.com
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