"Bachelors know more about women than married men; if they didn't they'd be married too."H. L. Mencken
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Affiliate marketing secrets that you can use
Affiliate marketing is a very hot topic on the web right now. Not surprising when you consider the fact that a vast majority of successful online entrepreneurs make their money from affiliate schemes and programs. Since the early days when Amazon was ...
Is Search Engine Submission Necessary?
Recently, a customer of ours was insistent on announcing his new website to big search engines. Otherwise, he argued, *...how would the world know that I exist...*. Indeed, the belief that one *must* submit his/her website to search engines has spawned ...
Optimum SEO Keyword Density – A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you ...
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The Blog Search Engine, a search engine for blog entry results, has recently announced that it has increased blog searches by over 10% with the implementation of a new Blog Search Toolbar powered by EffectiveBrand. Search toolbars allow users to employ search engines from within their browsers without going to the particular search sites themselves. However, many people do not want to perpetually use conglomerate search toolbars, such as Google or Yahoo, but would instead prefer to find news or stories related to their personal interests. Blog Search Engine has capitalized on this need by developing their Blog Search Toolbar.
Blog Search Engine says their Blog Search Toolbar has attributed to a jump in searches. “Using EffectiveBrand, we created our toolbar in less than 10 minutes, placed an image and link to download it on our site and then downloads started almost instantaneously,” said Loren Baker of the Blog Search Engine. “Since distributing over 700 Blog Search toolbars to our users, we have seen an increase of over 10% in total searches, more traffic and branding, and an increase in overall revenue.”
With an increase of over 10% of searches done via the Blog Search Engine, this does not take into account searches done directly on the site after the user has done their initial search using the toolbar. With jumps in searches also come increased, loyal and repeating traffic, which can be something that is difficult to build online and usually is only done via email subscription services.
Besides branding their search engine on user's desktops and increasing new
searches, marketing and promotion of the toolbar also led to the sharp increase. Blog Search Engine attributes their large number of toolbar downloads to its marketing efforts on their onsite promotional channels. “We’ve strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs to the Blog Search Engine.” Baker added, “We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches.”
In addition to generating more searches, EffectiveBrand also adds more to the web searching experience. "The incorporation of Effective Results in the Blog Search Toolbar has increased user's satisfaction as it complements the Blog Search Engine by suggesting related links and resources," said Effective Brand's CEO, Ronen Shilo.
To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator. The final product—a cutting-edge, site branded custom toolbar—is then completed and ready for immediate distribution. An "effective" solution for publishers, the EffectiveBrand interface also permits sites to see how many users have downloaded their toolbar, filter out competitors, and even set up for your own site's search results. More importantly, it builds repeat web traffic.
ABOUT THE AUTHOR
Loren Baker is the Editor of the Search Engine Journal, a search engine news blog reporting on search oriented news daily.
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 was fired - Washington Post
ISLAMABAD, Pakistan -- Pakistan fired its national security adviser amid tensions following the Mumbai attacks, a possible sign of divisions in the weak civilian government over how to react to Indian and international demands it crack down on the ...
RSS Feed: Really Simple Syndication (RSS) - Greater Kashmir
Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines, news, website updates and other Web content easily amongst various websites. Think of RSS as a mini portable database which can be shared at other websites ...
Losing weight, saying 'yes' in 2009 - CNN
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Blogs have several distinct Advantages Top Ten Reasons - pressbox.co.uk
When I network with small business owners and online marketers, I often find myself asking them if they launched their blog yet. Adding a blog has so many important benefits and it s no wonder that huge corporations and mega stores are also getting ...
Twitter hit by security breaches - BBC News
Micro-blogging site Twitter has admitted that some of its most high profile bloggers have been targeted by hackers. It announced that 33 accounts had been hacked, including those belonging to president elect Barack Obama and singer Britney Spears. It ...
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