"War is an ugly thing, but not the ugliest of things. The decayed and degraded state of moral and patriotic feeling which thinks that nothing is worth war is much worse."John Stuart Mill
|
| |
How To Get Your BLOGS Site Feed Listed In Yahoo! and MSN Within HOURS, Is Easier Then You Think
Copyright 2005 The IWE, LLC. All Rights Reserved.BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason.Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug ...
How To Get Your Website Indexed Faster In Google By Using The Google Xml Sitemap
HOW TO GET YOUR WEBSITE INDEXED FASTER IN GOOGLE BY USING THE GOOGLE XML SITEMAP by Peter Lim, CFP----------------------------------------Have you ever wished that your website could be indexed and the pages listed in the Google search engine much faster ...
Is Blogging For You? Take This Quick Quiz
There's a new craze sweeping the world. It's called 'blogging' and a new blog is being created every few seconds. But what is it all about and should you join in?**What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web blog'. A 'web ...
|
|
|
| |
Copyright © 2005 Ross Storey – http://bestwebcopy.zapz.biz
‘Hype’ is now an often used slang word which is short for ‘Hyperbole’, pronounced ‘Hy – per – bul – ee’, with the accent on the ‘per’ (not ‘hyperbole’ as in ‘super- bowl’).
The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration’, but it has now taken on a definite negative meaning, especially when used in marketing and advertising.
Let’s face, consumers in today’s 21st century western world are ‘advertised’ nearly to death. The average person is exposed to hundreds of advertising and marketing messages every single day. If they responded to them all, they would have little time for anything else. And, today, more than ever before, time is money.
Like the ‘boy who cried wolf’ today’s consumers have developed an aligator-like skin to protect them from this bombardment of product and service claims. They literally tune out to protect themselves from advertising that ‘yells and screams’ for their attention.
It’s become like a bizarre competition, with advertisers seeking to attract attention by becoming more and more outrageous, in the vain hope that they will cut through the clutter of competition. The internet equivalent to this is when people use CAPITALS IN THEIR HEADLINES AND ADS; they are screaming in your ear via the computer terminal.
Like their real-world counterparts, web advertisers who adopt this tactic often suffer from the exact opposite response to that they are seeking. People just switch off and ignore their message. Rather than ‘cutting through the competitive flak’, email, web page, Blog or newsletter ads that ‘yell’ with CAPITAL LETTERS, are very
likely to be totally ignored. That’s my response, anyway.
And, advertisers who make ridiculous claims like ‘Do Nothing and Earn $100,000 in One Week’ should be treated with the contempt they deserve. Such claims only serve to insult peoples’ intelligence and reflect poorly on those making them.
I believe the success key today is to be polite; to be calm and rational. Rather than ‘Hype-ing’ your message, try instead to carefully highlight the specific benefits your product, service or subscription brings to people who use them. One way to highlight your message, without screaming, is simply to bold the key words you want emphasized. This is much more civilized that CAPITALISING them, and much easier for readers to digest.
As it says in ‘Desiderata’ (written by an anonymous author in the 17th Century and famously found in ST Paul’sChurch, Baltimore, dated 1692) ‘Go placidly amid the noise and haste & remember what peace there may be in silence’…It goes on later to say; ‘Avoid loud and aggressive persons, because they are vexations to the spirit’.
Yes, the irony is that there’s very good advice for people in the 21st century about how properly to use the internet, on the wall of a church built more than 300 years ago.
So, don’t go about your web marketing by ‘vexing peoples’ spirit’, instead ‘go quietly’ and I willing to bet that your internet profits will increase.
About the Author
Ross Storey is a 52-year-old public relations and marketing consultant.
http://bestwebcopy.zapz.biz
http://bestprographics.zapz.biz
(Copyright © 2005 Ross Storey - Please feel free to publish this article, so long as you keep this resource section complete)
|
|
|
|
|
|
 Live-Blogging Obama’s News Conference - Wall Street Journal
President-elect Barack Obama will appear with Virginia Gov. Tim Kaine this afternoon to announce that Kaine will take over for Howard Dean as chairman of the Democratic National Committee. Dean will not appear with the two men. Kaine, who was once ...
new international anti-piracy force - Washington Post
DUBAI, United Arab Emirates -- The U.S. Navy says one of its commanders will lead a new international force to battle pirates off the coast of Somalia. More than 20 nations are expected to take part in the mission once it is fully under way later ...
was fired - Washington Post
ISLAMABAD, Pakistan -- Pakistan fired its national security adviser amid tensions following the Mumbai attacks, a possible sign of divisions in the weak civilian government over how to react to Indian and international demands it crack down on the ...
RSS Feed: Really Simple Syndication (RSS) - Greater Kashmir
Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines, news, website updates and other Web content easily amongst various websites. Think of RSS as a mini portable database which can be shared at other websites ...
Losing weight, saying 'yes' in 2009 - CNN
(CNN) -- In April, at age 34, Giyen Kim dropped a 60-hour-a-week job to follow her childhood dream of becoming a writer. Now, she's primed to clear her next personal hurdles: making money from writing, and losing weight. Giyen Kim of Seattle ...
|
