"The toughest thing about success is that you've got to keep on being a success."Irving Berlin
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How To Get More Free Promotion For Your Blogger Blog
Did you know that Blogger is actually limiting your ability to get visitors to your blog? That's right. Although it's free and provides a great service, there is one thing that Blogger could do for you to make it even better. But, as they don't do that, ...
How to Get Your Blog Noticed Quickly and Widely
1. Submit your blog to all of the directories listed on http://pingomatic.com/. Pingomatic will ping 15 services all at once. 2. Ping your blog after every post at http://pingomatic.com/ 3. Here's a real gem: Submit your blog to http://www.pingoat.com/ ...
Is Blogging and RSS ALL THAT? Yes, and a bag of chips!
Copyright 2005 Jack Humphrey In a very popular marketing forum recently I saw a post that blew me away. It was from someone asking if having a blog was really that big a deal in marketing their website! Let's put it this way: simply putting a blog on ...
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Yes, it is true… to increase website traffic you need links pointing to your site. But not any old links. Sure, many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas.
If link building were the most popular way of building quality traffic to a site, why is it that some (if not most) websites find it incredibly difficult to attract these links? I believe the answer lies in the value (or lack thereof) that these sites offer the Internet community.
I often read people comparing a website to a shopping mall – and indeed they are right. Shopping malls have mastered the skill of creating new and exciting ways of attracting new shoppers - and retaining those customers already frequenting the mall.
Ask yourself why most successful shops routinely rearrange their product displays. Why do they design or manufacture new products? Summer time sees swimsuits making their way closer to the entrance. Fruit salads and lettuce leaves are everywhere to be seen in the grocery section.
People are naturally curious creatures and as such get bored very easily. It’s all about satisfying the shopper (user). Give the customer what they want, when they want it and they’ll return. Better yet, they’ll recommend your store to their friends, colleagues and loved ones.
But what does fruit and sexy bikinis have to do with your website? You have to find out what your user wants and give it to them.
Would you link to your site?
So, what does generate return traffic to a site? Well, take a closer look at your site and determine whether you’d link to it yourself? Is there anything on your site that you can honestly say is of value?
I’m not talking about product prices or a profile on how you founded your company. I’m talking about something that is useful and convenient to your target market. A utility or tool of sorts. Perhaps a regularly updated dialogue with your visitors. An invaluable resource that teaches people something they don’t already know.
Ideas worth researching
An excellent way to increase website traffic is to ask a “how to” question and write about your solution. If you’ve got a motor-related site, writing an article on “how to sell a car” could be an excellent idea. In the landscaping business? “How to plant a tree?” would make for a good article too. What could you write if you have
a conference facility? How about “what to remember when arranging a wedding or business function?”?
Not only will writing articles bulk up your website’s content, which search engines love, but will also add value to other websites that publish your writing on their websites.
The good thing about good articles is that they tend to circulate the Net pretty well. By adding an optimised link to the bottom of your article you could in turn generate more traffic to your site.
But articles aren’t the only way of generating traffic to your site. Something that is destined to become more popular is the inclusion of a business blog on a website. This lets you build a personal relationship with your customers. Naturally, the blog needs to be well thought of before being added. Will it be a regularly updated blog or one that is updated less frequently? Will there be one or more voices/writers for the blog? Everyone has their own preference to a style of writing. Letting your staff or departments publish their own blogs will create even more opportunities of attracting more than one type of reader or client.
Adding a tool that people are searching for is yet another excellent idea. It could be a currency converter, BMI calculator or a free online travel organiser – anything that is related to your website and that offers an invaluable benefit to those who find it.
As ludicrous as this may sound, being a hub for industry-related websites and information is another great idea. You could have a section devoted to your reviews of market-related products, services and websites – with links pointing to them. Your users will come to trust your knowledge and advice, and as such will refer your website to their contacts.
The bottom line
Regardless of what you write about or have to offer your visitor, the key is to keep it simple, fresh and non-salesy. Your website should already have a section that does all that sales pitching. Offering genuinely useful content and tools is what will differentiate your website from that of your abandoned peers.
Ideas are everywhere. It takes some time, effort, research and a bit of imagination to come up with soothing other than a good link request email. Your user’s word of mouth will reward your efforts.
About the Author
Gallianno Cosme is the SEM Captain at Quirk, a full-service eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to http://www.quirk.co.za for more information.
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 Live-Blogging Obama’s News Conference - Wall Street Journal
President-elect Barack Obama will appear with Virginia Gov. Tim Kaine this afternoon to announce that Kaine will take over for Howard Dean as chairman of the Democratic National Committee. Dean will not appear with the two men. Kaine, who was once ...
new international anti-piracy force - Washington Post
DUBAI, United Arab Emirates -- The U.S. Navy says one of its commanders will lead a new international force to battle pirates off the coast of Somalia. More than 20 nations are expected to take part in the mission once it is fully under way later ...
was fired - Washington Post
ISLAMABAD, Pakistan -- Pakistan fired its national security adviser amid tensions following the Mumbai attacks, a possible sign of divisions in the weak civilian government over how to react to Indian and international demands it crack down on the ...
RSS Feed: Really Simple Syndication (RSS) - Greater Kashmir
Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines, news, website updates and other Web content easily amongst various websites. Think of RSS as a mini portable database which can be shared at other websites ...
Losing weight, saying 'yes' in 2009 - CNN
(CNN) -- In April, at age 34, Giyen Kim dropped a 60-hour-a-week job to follow her childhood dream of becoming a writer. Now, she's primed to clear her next personal hurdles: making money from writing, and losing weight. Giyen Kim of Seattle ...
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