Sponsored Links

Featured Links

Other Topics
Sponsored Links





Quote of the Day

"Our work is the presentation of our capabilities."

Edward Gibbon








 




 
Featured Book Marketing Articles

Fight For Online Visibility
Would you like to prevent Internet users from visiting your website? You may feel that you're asked a silly question. But then think about why so many investors are silently watching how their web projects are doomed to invisibility from the outset ...

The 11 Best Money Saving Ideas of All Time - Part 3
At any time in history, no matter what the current state of the economy, no matter what the current trends, no matter what the unemployment rate is or where interest rates lurk, some money-saving ideas stay true. Some of you may have heard of these ideas ...

Top Ten Online Choices to Get Clients to Choose you Again and Again - Part 2
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy? Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to ...




10 Great Ezine Content Tips To Increase Your Sales And Readership
 


1. Write articles that provide your readers with a list of tips.


Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.


You could also provide your readers with a list of your top tips on a specific subject such as "Top 7 Ways To Promote Your Website" or "Top Ten Ways To Promote Your Ezine."


2. Write "how to" articles.


This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.


3. Publish interviews.


Contact experts on the topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use the popular Q&A formula.


4. Write articles that focus on a current hot topic, trend or that are "seasonal" in nature such as how to increase sales during the holidays.


5. Provide polls for your subscribers to partake in.


Publishing polls will help you to increase the number of people that read your ezine because your subscribers will be interested in seeing the results.


Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.


6. Provide your subscribers with resources related to your ezine's topic such as places to promote their businesses, ezines, etc.,


You could add these in a recommended resources section. You could also provide a list of your favorite resources such as your top 5


books/ebooks on ezine publishing, marketing or web design with a brief description of each of your resources.


7. Publish an editor's note at the beginning of each issue.


Use your editor's note to increase your profit by announcing any new sales or discounts you have on your products or services.


Also use your editor's note to increase your credibility by providing tips on the topic your ezine covers and by telling your subscribers how you've helped your clients or customers.


8. Provide endorsements within your ezine for your products from respected experts in your field or list testimonials from your satisfied customers.


9. Add an "Ask The Editor" section.


Write out thorough, detailed answers to your subscribers' questions within this section.


This will increase your status as an expert in your field, which will lead to more sales of your products.


You can also use questions you get from your subscribers to get ideas for articles that your subscribers will enjoy and that will keep them reading your ezine.


10. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned.


This will help you to increase your readership by getting your subscribers to look forward to your next issue.






Article by Ken Hill. Pick up Ken's new informative course on ezine publishing. Discover tips to successfully promoting your ezine including ways to increase your subscriptions by participating in successful joint ventures with other ezine publishers. Pick up your f-ree course today at: mailto:ezinecourse@netpromarketer.com








Book Marketing News

World Premiere of 2010 Ford Mustang at Los Angeles Auto Show - Cleveland Leader
Ford Motor Company launched the 2010 Ford Mustang today at the Los Angeles Auto Show. The iconic sports car will be amiable in both V-6 and v-8 editions with the latter boasting an impressive 315 horsepower with better fuel efficiency that previous ...

Business Journal's Book of Lists 101 - Seattle Business Journal
Everyone knows the Puget Sound Business Journal’s Book of Lists is the region’s premier reference tool, providing vital information on local businesses. It includes invaluable competitive analysis, sales leads, contact information and much more ...

Bookshelf: New Product Blueprinting: The Handbook for B2B Organic ... - Industry Week
Dec. 1, 2008 -- Business-to-business (B2B) suppliers have "severely" limited themselves by using B2C (business-to-consumer) practices to understand customer needs, writes author Dan Adams in his book New Product Blueprinting: The Handbook for B2B ...

California Restaurant Association Offers Marketing Cookbook With ... - PR Newswire
SAN RAFAEL, Calif., Nov. 13 /PRNewswire/ -- "Four Star Restaurant Marketing Cookbook - Recipes for Restaurateurs(TM)," written by Linda Duke, one of the restaurant industry's foremost marketing experts, and published by Duke Marketing Publishing(TM ...

New Book Helps Business Owners Fight The Recession - WebWire
La Jolla, California, USA (November 19, 2008) - A ray of hope for business owners in this tough economy has emerged from a trusted source who has been there to help them in past recessions. Famed marketing-master Jay Conrad Levinson, the "Father of ...