"The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant."Max de Pree
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Do your customers waste your time?
I saw a post on a marketing forum a few weeks ago and it was from a chap that had purchased a piece of software from a well known Internet marketer. After purchasing the product, the buyer had sent several emails to the seller with questions about how to ...
"Square One: Personality Impacts Job Fit"
Recently, one of my friends (let's call her Martha), the president of a very successful distribution business, lamented the firing of one of her key associates (Phyllis). Phyllis had been hired as a customer service rep in a new, telephone-based customer ...
Why Testimonials are Number One in Selling your Book or Service
Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words,because people ...
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Here's an astonishing fact guaranteed to excite you...
Many successful internet gurus like Terry Dean and Yanik Silver became that way by branding and advertising themselves aggressively through ezine advertising.
Ezine advertising is very effective, but it can cost a bomb, putting you out of business just as quickly if you're not careful!
Now suppose you could receive completely fr^e advertising in ezines month after month after month, without ever paying a single cent.
Would that make you very excited?
You ought to be because there IS just such a way.
Simply by writing articles!
Articles are what I call the ultimate traffic generators, write them ONCE and they work like '24/7 little sales machines' to bring you.
Hordes of targeted traffic, red hot sales, responsive subscribers and instant credibility.FOREVER!
Don't be scare off thinking writing an article to be the hardest thing in the world. You don't need to win the Nobel Prize, all you've need to do is be yourself and communicate with your readers.
You can create articles if you can talk, share a story, relate an experience or pass on some knowledge.
Writing an article's really similar to chatting with a good friend, and putting that on screen in an organized format.
That said, here're 5 simple steps to creating your own little sales machines quickly and easily!
Step 1 - Create A Killer Article Title
Think of your title as a 'headline'.
It needs to grab the eyes and capture attention like steel to magnet.
The simplest type of article headline is the 'question' method. For example.
"Are You Committing These 3 Mistakes In Your Online Business?"
Another method you can't go wrong with is the popular 'How to...' and 'Tips' titles. 'How To Lose Weight Without Ever Dieting'
'7 Quick Tips To Instant Search Engine Success'
Or this very article title which combines both methods.
"HOW TO [Create Your Own 24/7 Little Sales Machines] In 5 SIMPLE STEPS!"
Step 2 - Draw Readers In With A Stunning Opening Sentence
The opening sentence is the next most important part of your article after it's title.
It decides if the reader want to read on to find out more.
You can create winning opening sentences by asking questions, stating a fact, or creating curiosity. Examples of each type include.
Question - "Do you know the most effective marketing technique online?"
Fact - "Search Engines account for almost 90% of all web traffic!"
Curiosity - "Something followed as we ventured out into the dimly lit parking lot..."
Step 3 - Talk About The Main Points In The Body Section
Next comes the body section where you should include the main points and important highlights of the article.
Picture it as the juicy main course of the entire sumptuous feast (yummy)
A
simple way to do this is by breaking it down into.
Problem 1 -> solution 1 -> problem 2 -> solution 2 , etc.
If you're creating a 'tips' article, you can simply write about each tip in the body section, as with the example here.
Tip 1 -> Tip 2 -> Tip 3 , etc.
The body of your article is essentially where the real 'meat' is. So do fill it full of quality content to educate and inform readers.
Step 4 - Summarize With A Call To Action
Always close off your article by summarizing the main points and getting the reader to take action.
Here's a quick example of a closing paragraph.
"As revealed, you can lose weight by following steps 1 - 3. Step 1 endorses regular exercise....A little step each day will lead to success so you should really start now"
List the benefits and tell readers why they must take action, be it going to a website or subscribing to your ezine.
Step 5 - Make 'Em Click!
You've not completed your article until you've crafted a powerful 'resource box' promoting your website, ecourse or an affiliate program.
The 'resource box' is really a 3-6 line 'ad' where readers are able to find out more about you.
The easiest way to create your 'resource box' is by writing it as a sort of classified ad.
Just as in any good classified ad, your 'resource box' should carry a killer description of whatever you're promoting.
The objective is to get readers to click!
For example, you could write something along the lines of.
Finally! Discover A Lifetime Of Amazing
Web Marketing Secrets, Tips And
Resources ... In Less Than 30 Seconds
And Without Effort!
http://www.WebMarketingExposed.com
Now put everything together in pretty paragraphs formatted to the '65 characters per line' standard and. Presto! Your very own little sales machine is born!
You can count on every one of them working like crazy to drive you hordes of paying targeted traffic, even if you do nothing to them from this moment on.
If you need more information on this amazing marketing technique and how you can maximize your profits with it, be sure to check out 'Turn Words Into Traffic' at http://www.miniebook.com/twt.htm
- P.S. This article was created with the help of "Ezine Article Creator".
More on this amazing software at http://www.miniebook.com/eac.html
Ewen Chia is an affiliate marketing expert who has successfully promoted many different affiliate programs with the techniques he has perfected in his new ebook "Mini Ebook Secrets".Receive full information on this explosive tactic at http://www.miniebook.com/?247
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 Grand Old Book Party - Slate
By the time party conventions roll around, we're told, many Americans are just tuning in to the presidential race. If you're just gearing up for the GOP Convention, here's a rundown of the best literature on John McCain and the future of the ...
Self-Storage Veterans Publish Book of Money-Making Strategies - PR.com
West Palm Beach, FL, August 30, 2008 --( PR.com )-- With the economy slowing, self-storage operators are looking for strategies to generate more revenue, cut expenses and increase equity. RK Kliebenstein and Jennifer LeClaire, two self-storage ...
Forget math - new games aim to teach kids manners - Globe and Mail
Toy maker Hasbro Inc. will try to help children learn how to mind their manners with a new line of games. Marketing managers at the Pawtucket, R.I.-based company expect the games - to hit shelves soon - will get a good reception from the parents of ...
VAULTING INTO BOOK DEAL - New York Post
YESTERDAY Nastia Liukin , the all-around Olympic women's gymnastics champion, was given the news that she will grace the front of a Wheaties cereal box. And next week, she's expected to be the latest Olympic star to ink a lucrative book deal. Liukin ...
Assistant Marketing Director - Mediabistro.com
Job Requirements The University of California Press seeks an energetic and creative individual to fill the open position of Assistant Marketing Director. The Assistant Marketing Director is the chief functional manager who is responsible for all of ...
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