"Never get married in college; it's hard to get a start if a prospective employer finds you've already made one mistake."Elbert Hubbard
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Don't Bite the Hands That Used to Feed You
When we begin working online we have no idea how to get visitors to our website, let alone actually make a sale. We start to read everything we can get our hands on to learn as much as we can. We subscribe to newsletters, sign up for free reports and ...
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the ...
Use Collaborative Approach - and Get Leveraged Earnings
By helping others to grow their business you ensure growth of your own business. I have seen this theory work even while dealing with competitors. This confirms one of the golden rules - you get what you give to others. I have been involved in building ...
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Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words,because people want to get on the bandwagon when others recommend.
Book Back Cover Testimonials
Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers. These testimonials are the most important thing to include on your back cover--better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it.
Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book.
Web and email Sales Letters Testimonials
Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials." Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow.
Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money--a number one way to market Online.
Without a short or long sales letter, you have little chance of consistent monthly sales.
You Don't Have to Finish your Book to Get Testimonials
Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book.
Make it Easy for Them to "Buy."
In your first email or letter, include your chapter titles, your "tell and sell," a page or two from your best chapter. Say you know how busy
they are and include a list of benefit words and phrase they can choose from to make it easier. From my list of benefits, Dan Poynter, self publishing guru, gave this testimonial for "How to Write your eBook or Other Short Book-Fast!"
"This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins' wisdom invaluable." -Dan Poynter, author of The Self Publishing Manual and Writing Non-Fiction If you are writing fiction, include a few of your best scenes from a chapter or two
Tip: Offer to email more of the book if your testimonial giver wants.
Write a List of 5-10 Benefits and 5-10 Features.
Whether you offer a service or a product...
Create your benefit list and email it to the people you ask the testimonials. When you make it easy for them to "buy" they will give you your testimonial on the spot.
List your benefit phrases with a command verb first.
-Get more credibility, trust, and lifelong income. -Discover how to bring tartgeted Web visitors for exloding sales. -See yourself smiling at all the new Web sales. -Feel jump out of bed energy. -Feel 10 years younger without a face lift
Always answer your customers, "Why should I buy your product or service?" with strong benefits that will help them solve their problem. Benefits sell.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of Write Your eBook or Other Short Book Fast and 10 others, she offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. Email her at Ju
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