"It was one of those perfect English autumnal days which occur more frequently in memory than in life."P. D. James
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How to Hire the Right People
One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective way which will help you get it right. This week I've asked Nathan Chanesman, Managing Director ...
Online Resources for Innovators
Small businesses, independent innovators, authors, and artists often find it difficult to locate useful sources of information and services pertaining to intellectual property industry. A number of online forums, including Patentcafe.com, ...
Survival Tips For Small Businesses
You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you’ve got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, ...
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You've heard everywhere that submitting articles can increase your online exposure, but here's a quick run down of all the other benefits you can expect. Believe me, it really is worthwhile writing articles.
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box. With more articles published, your name will become synonymous with quality products.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles,
books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow ezine publishers to publish your articles in their free ebooks. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation.
The real benefit of writing articles is that it is a long term promotion strategy. Yes, you will get traffic straight away, but as time goes on, your article will be picked up time and time again.
Roger Mayne is the author of 'Traffic For Words'. Never spend another cent on advertising when you learn the power of viral marketing articles. To find out more visit http://www.trafficforwords.com
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 In Texas School, Teachers Carry Books and Guns - Herald Tribune
HARROLD, Tex. — Students in this tiny town of grain silos and ranch-style houses spent much of the first couple of days in school this week trying to guess which of their teachers were carrying pistols under their clothes. Rex Curry for The New ...
Harry Potter publisher posts rise in 1H profits - Forbes
Bloomsbury Publishing PLC , the British publisher of the Harry Potter series, posted a rise in first-half profits on Friday, helped by strong sales of specialist and adult books. Net profit rose to 3.7 million pounds ($6.8 million) for the year to ...
Every little bit Phelps: On top of everything else, Olympic swimmer to ... - Minneapolis Star Tribune
LOS ANGELES - He does comedy, writes books, and mixes it up with the hottest stars in music and Hollywood. With all this, who needs swimming? Certainly not Michael Phelps — not anymore, at least. But as a presenter at the 2008 Video Music Awards ...
Magicians for Christ - Slate
As part of a cover package on fixing the Bush administration's mistakes, a piece by James K. Galbraith explains that the high cost of fuel and food can't be merely explained by simple laws of supply and demand. Instead, much of the blame should be ...
Christopher Hitchens - Chicago Tribune
RSS feeds allow Web site content to be gathered via feed reader software. Click the subscribe link to obtain the feed URL for this page. The feed will update when new content appears on this page. Every Day Drinking The Distilled Kingsley Amis ...
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