"Politics: A strife of interests masquerading as a contest of principles. The conduct of public affairs for private advantage."Ambrose Bierce
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10 Things To Do When Business Slows Down Over The Holidays
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just ...
Sell More Books With a Powerful Back Cover
Sell More Books With a Powerful Back Cover Judy Cullins ©2003 Did you know that your book's back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage ...
The Pitfalls of Procrastination
We all put off making decisions and taking action sometimes (yes, me too). It's okay to do that occasionally but if you are a regular pontificator then it will constantly cause you pain, even if you aren't aware of it. By putting things off on a regular ...
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1. Write articles that provide your readers with a list of tips.
Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.
You could also provide your readers with a list of your top tips on a specific subject such as "Top 7 Ways To Promote Your Website" or "Top Ten Ways To Promote Your Ezine."
2. Write "how to" articles.
This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.
3. Publish interviews.
Contact experts on the topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use the popular Q&A formula.
4. Write articles that focus on a current hot topic, trend or that are "seasonal" in nature such as how to increase sales during the holidays.
5. Provide polls for your subscribers to partake in.
Publishing polls will help you to increase the number of people that read your ezine because your subscribers will be interested in seeing the results.
Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.
6. Provide your subscribers with resources related to your ezine's topic such as places to promote their businesses, ezines, etc.,
You could add these in a recommended resources section. You could also provide a list of your favorite resources such as your top 5
books/ebooks on ezine publishing, marketing or web design with a brief description of each of your resources.
7. Publish an editor's note at the beginning of each issue.
Use your editor's note to increase your profit by announcing any new sales or discounts you have on your products or services.
Also use your editor's note to increase your credibility by providing tips on the topic your ezine covers and by telling your subscribers how you've helped your clients or customers.
8. Provide endorsements within your ezine for your products from respected experts in your field or list testimonials from your satisfied customers.
9. Add an "Ask The Editor" section.
Write out thorough, detailed answers to your subscribers' questions within this section.
This will increase your status as an expert in your field, which will lead to more sales of your products.
You can also use questions you get from your subscribers to get ideas for articles that your subscribers will enjoy and that will keep them reading your ezine.
10. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned.
This will help you to increase your readership by getting your subscribers to look forward to your next issue.
Article by Ken Hill. Pick up Ken's new informative course on ezine publishing. Discover tips to successfully promoting your ezine including ways to increase your subscriptions by participating in successful joint ventures with other ezine publishers. Pick up your f-ree course today at: mailto:ezinecourse@netpromarketer.com
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 List of books Palin wanted banned is fake - Salon
We've had a lot of people e-mailing us today about what is supposedly a list of books that Sarah Palin tried to have banned when she was mayor of Wasilla, Alaska. So let's get this on the record: The list is fake. Now, it is true that Palin brought ...
Books and Magazines - Chicago Tribune
An Orange County school district has reinstated a series of fantasy vampire novels at its 12 middle schools after banning the books from campuses last week. Capistrano Unified School District banned Stephanie Meyer's four-book "Twilight" series on ...
Instant Books from the Library - BusinessWeek
I spent a good part of my college years in what was then called the Undergraduate Library at the University of Michigan. Getting your hands on a book that was assigned reading for a course was often matter of luck—there never seemed to be enough ...
More Books - San Diego Union-Tribune
The discovery of a long-lost word in the stacks of a monastery library is a fabulist's dream. It could solve a puzzle, undo a spell or transport the finder to a new realm. In Ian Rankin's award-winning novels about John Rebus, the Scottish author has ...
Open books, open minds - Chicago Tribune
Does she actually think living across the Bering Strait from Russia constitutes foreign-policy expertise? Does she really take the parable of Adam and Eve as literal truth? How, exactly, does one field-dress a moose? And why would one want to? My ...
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