"It is easier to lead men to combat, stirring up their passion, than to restrain them and direct them toward the patient labors of peace."Andre Gide
|
| |
Domain Names: A Sneaky Attempt To Take My Name
If you have a domain name(s) that you've registered how much thought have you given to who else might want the name? That question crossed my mind only in the context of - do I have a name that others might like to buy or one that could potentially drive ...
Domain Names Security : How safe is yours ?
The security of domain name registrations is an increasing concern for domain name registrants and registrars. However, there are steps you can take to increase the security of your domain name registrations.Domain Name Security is often neglected by most ...
Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names? A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, ...
|
|
|
| |
There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company's brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.
Search Engine Placement Domains The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for 'red widgets'. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/> http://inventory.overture.com/d/searchinventory/suggestion/)
Brand Domains When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.
General Term Domains In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm>http://www.dnjourna l.com/domainsales.htm)
About the author:
Rafael Sosa has been in forefront of e-business development and digitizing of documents in Puerto Rico. For the past 5 years, he has worked extensively in the construction of websites and internet systems through the integration of an efficient international team. His articles can be found at http://www.WebArticles.com/
|
|
|
|
|
|
1&1 Giving Away 25 Free .Biz Domain Nameswebhostdir.com, UK - 2 hours agoWeb hosting company and domain registrar 1&1 is giving away free .biz domain name registrations for the first year. The promotion allows you to register up ... |
168 million domain namesDaniWeb, VA - 17 hours agoAccording to the VeriSign Domain Report for the second quarter of 2008 which has just been published, there were some 168 million domain name registrations ... |
Would You Rent A Domain Name?Blogger News Network - 20 hours agoby Allen Taylor in Blogosphere News, Business News Professional domainers have been buying and selling domain names since at least as early as 1994. ... |
|
