"A friend is one of the nicest things you can have, and one of the best things you can be."Douglas Pagels
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Before You Register a Domain Name for Your New Online Business...
Recently I made a mistake that may cost a great deal of traffic to my new web site. Let me explain... I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my knowladge and ...
How to choose the right domain name for your company
As the editor of DomainNameWire.com, I'm frequently e-mailed by people asking for domain name advice. Specifically, what should they look for when registering a domain name for their company? This may be basic for some of you, but I hope some of my ...
Top 10 Tips For Choosing A Business Domain Name
1) If you are buying a .co.uk domain name (e.g. newbusiness.co.uk), make sure you also buy the other main TLD's (Top Level Domains) for the same prefix (e.g. newbusiness.com, newbusiness.net). This will ensure that no-one else can come in at a later stage ...
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Most new websites tend to look for a domain name with a .com or .net tld (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.
There are a number of benefits that can be gained from choosing a domain name with a country specific tld, especially if you conduct your business primarily in one particular country.
Search Engine Benefits
Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank widgets.co.uk higher than other sites selling the same product but only have a .com tld.
Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine ranking as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking.
Buyer Confidence
Having a domain tld will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up and sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address.
Sometimes the best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.
Gather information about your customer before they start browsing
Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale.
Summary
I hope you've seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.
About the Author
Steve Ashton is a programmer and web developer. He runs two popular websites, Web Hosting Guide and Domain Names Center.
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Could the .secure domain make the Internet safer?InfoWorldBy Robert Lemos | InfoWorld Most calls for new TLD (top-level domain) names seem like little more than real estate developers proposing the creation of entire new continents just to lease the land. The creation of .name, .pro, .xxx, and even .biz, ...and more » |
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