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Featured Ebay Articles

eBay Powerseller, selling on eBay, a hard lesson learned
This is an important lesson that nearly every eBay Powerseller has learned at one point buying products for resale. There are cases where you purchase a bulk load of products to sell on ebay, which is similiar to having a hit record on the radio. ...

Improve Your eBay Auction Selling Technique
There just is no doubt that auction selling is a great way to boost your income. The potential is certainly there for you to use Ebay auctions to save for retirement or even as your primary source of income. Like most things, however, there are some ...

Selling On Ebay? Find A Wholesaler For Free
The information in this article is primarily aimed at the UK market, but will apply to other countries too. If you want to make money selling on ebay, you should look at finding yourself a wholesaler in the field you are selling in. A wholesaler is the ...




Advertising Techniques for eBay Sellers: The Power of Keywords
 
Every entrepreneur knows that advertising is the lifeblood of business. The only way to sell a product and attract customers is through advertising. However, advertising on eBay is different from advertising in a brick and mortar world. To effectively advertise on eBay the seller must do keyword research and write effective copy and titles for their auction items. By following the advice below and carefully writing auction titles and descriptions a seller can easily increase the selling price of their product.

Most buyers on eBay find the product they are shopping for in one of two ways. They either find the product by doing a keyword search for the product of they navigate directly to the category of the item they are seeking. Therefore an eBay seller has two chances to attract visitors to their auction page.

The first and by far the most common way that eBay buyers find what they are looking for is through keyword searches. For the seller on eBay it is therefore important to take the time to think about the keywords they use in their auction title and item description. The number one tip for writing effective titles and descriptions is to be specific. For example lets consider three different eBay sellers selling the same item. They are all selling the same item a Nokia 6610 Triband cell phone. Seller A lists the item using the following title, "Brand new cell phone". Seller B lists the cell phone using the following auction title, "Nokia 6610 cell phone". While seller C uses the following auction title, "Nokia 6610i Triband Camera Cell Phone w Radio". In this example the seller that will typically experience the most visitors to their auction page would be seller C. Seller C in this example has created the most precise auction title. So if a buyer comes along and simply types "cell phone" into the search engine all three will display. If the same buyer types "Nokia 6610" then only sellers B and C will have their auction page displayed in the results. So as you can see by being more specific about the item that is being sold the seller can capitalize on the natural search results.

The second way that buyers on eBay find the item they are looking for is by navigating through the categories to find what they want. So in the example above the buyer would navigate through the following categories to find the cell phone they are looking for Cell Phones Phones Only. However if the seller accidentally listed the item into the wrong category for example Cell Phones Accessories, Parts then they would lose many of the interested visitor or buyers to their auction page.

In order to find the best keywords to use in the auction title and description that are often overlooked is to search for the product you are selling first. For example if you type in Nokia 6610 into the eBay search engine it will give the results like always. However right under the search box are "Related Keywords". These are keywords that eBay is suggesting as common search terms. Therefore they are great high traffic keywords to use in the title of the auction.

By doing a little search before listing an item a seller can easily increase the number of visitors to their auction and increase the final selling price of the item. By effectively using very specific keywords in the title and listing the item in the correct category the seller can easily increase their profit margin. In fact eBay even gives you suggestions for terms that are frequently searched for and one that are great to use in the auction title and description.

About the author:

Want to take your share of the 86 million that is exchanged daily on eBay? Learn how to make a full time living from eBay. Take the shortcut to becoming a power seller. Free Trial of the most compelte eBay system everr.



Ebay News


Kansas City Star

Food stamp fraud raising concerns in gov't offices
BusinessWeek
By SAM HANANEL Food stamp recipients are ripping off the government for millions of dollars by illegally selling their benefit cards for cash -- sometimes even in the open, on eBay or Craigslist -- and then asking the government for replacement cards.
Food stamp fraud costs U.S. $750MDetroit Free Press

all 555 news articles »

Moneycontrol.com

Groupon said to test card reader to rival eBay's
Washington Post
May 25 (Bloomberg) -- Groupon Inc., the largest daily coupon website, is testing a credit card-reader for merchants that could vie with similar devices offered by Square Inc. and EBay's PayPal Inc., a person with knowledge of the matter said.
Groupon testing payment system similar to PayPal, SquareSan Jose Mercury News
Report: Groupon is testing a payment service that undercuts Square, PayPalFiercemobilecontent

all 22 news articles »

Financial Times

Watch the real Olympic relay – on eBay
Financial Times
By Robert Shrimsley Talk about getting into the spirit of the Olympics: within hours of the London 2012 flame being lit, eBay was filling up with people offering to sell the torches they are due to carry over the next few weeks.
Mum's curiosity 'down to eBay souvenir listing'This is Leicestershire
No word from buyer of eBay Olympic torchThis is Somerset
Sean McGuire: Nothing wrong with torch-bearers selling theirs on ebayLiverpool Daily Post
Worcester News -New York Times (blog) -This is Cornwall
all 996 news articles »

Fast Company

EBay, VeriFone to Bring PayPal to Store Cash Registers
BusinessWeek
EBay Inc. (EBAY) (EBAY), owner of the PayPal online-payments business, and VeriFone have signed a licensing and marketing deal to add the payment option at US retailers, Jennifer Miles, an executive vice president at VeriFone, said in an interview.
PayPal and eBay Make Smart Moves To Fill The M-Payments GapMediaPost Communications
PayPal strikes deals with 15 retailersReuters
PayPal to be accepted at 15 major retail chainsTechFlash

all 105 news articles »

After Hours Most Active for May 25, 2012 : PPL, RAI, WMB, HRB, PEG, LO, EBAY ...
NASDAQ
eBay Inc. ( EBAY ) is unchanged at $40.35, with 1351418 shares traded. As reported by Zacks, the current mean recommendation for EBAY is in the "buy range". PowerShares QQQ Trust, Series 1 ( QQQ ) is -0.01 at $62.06, with 1181987 shares traded.

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