"I am a hard-core believer that the clean desktop is the way to go... At the same time, we told OEMs that if they were going to put a bunch of icons on the desktop, then so were we."
Some types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to the user. Putting a novel for example, into an eBook does not necessarily guarantee its success. Just because a reader needs an electronic device to read a book doesn't mean that there's any benefit to be derived from it. If the ebook does not in some way offer an enhancement to the reader, then the value of the ebook could be less than in its printed format. Generally, most people do not like to read large amounts of text on a computer screen. In fact, some computer users prefer to print out lengthy online articles and then read them. Many people spend much of their work day in front of a computer screen; they don't turn to a computer screen for reading pleasure.
Portability is an issue. Even small notebooks and handheld computers are not as portable as a paperback. Reading while lounging on a sandy beach can prove to be hazardous to an electronic device. You can't snuggle up in bed with a computer all that comfortably. And then there's that 'touch-feely' thing. Many readers really like the tactile sensation of turning a page with their fingers. You can't do this with a computer.
Before you decide to just turn your printed documentation into an eBook make sure that the reader will see the benefit in choosing this format.
About the Author Scott F. Geld is the Marketing Director of MarketingBlaster.com, a company providing targeted traffic and leads: http://www.MarketingBlaster.com
