Developing a Winning Ecommerce Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in the next three months according to ACNielsen. But, there is ... Ecommerce Solution for the Big and Small Business Do you have a business? Were you told you needed an ecommerce solution to help your business? Do you need to know how and where to get an ecommerce solution? Perhaps you are not even sure what an ecommerce solution is. For those of you who have asked ... Is eCommerce Right For Our Business If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the Internet. ...
Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up with my own product.
My product is similar to one that I was selling as an affiliate. I made real good money selling this product as an affiliate, but my product, which I think is superior to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few sales. Can you please take a look at my website and see if I have a problem there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't sell the steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling the steak. But, it falls short on selling the benefits a buyer will gain by using your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested in what the product or service will do for them. How will they benefit from using your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit from buying and using your product. Paint them a verbal picture of how they will be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest you take a look at that website to see how they do it. I'm not suggesting you copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com
