"Golf is a day spent in a round of strenuous idleness."William Wordsworth
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Ecommerce Hosting - How To Choose A Merchant Account
For a number of e-Businesses, discovering the best way to accept payments is a frustrating task. As the Internet is an instant medium, it is highly recommended that a ecommerce website must accept credit/debit cards and online checks as modes of payment. ...
Have a Customer Catching Site with Great Ecommerce Web Site Design
E-commerce web site development is all the rage in these days of the Internet boom, even after the big days of dot.com busts. The dream of making it huge in a short time may be over but the reliability the ecommerce provides is still quite remarkable. ...
How to set up the ecommerce shopping cart software tools to handle your transactions and how to do in smart, efficient and cost effective way.
Utilizing a ecommerce shopping cart software solution frees you of the burden of setting up and managing your shopping car, credit card processing and sales management functions so you can concentrate on what you do best, providing products and services ...
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Canadian eCommerce growth was recently flat but still has an attractive upside...
Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.
Also interesting is the trending of Canadians from buying at non-Canadian sites to domestic sites (63% domestic, 37% foreign). This "domestic shift" clearly benefits the launching of a new eCommerce business in Canada.
The sales opportunity lies with the "early adopters", individuals primarily the 18-34 year old age range. This segment is more technologically savvy and more likely to purchase online. In a 2003 to 2004 sampling comparison, this segment's overall e-commerce spending increased 44%. The 35 to 54 age group increased only 5% and 55+ increased 18% (includes online travel).
Overall Internet Adoption rates still trail the U.S. and come in at approximately 52%. However, with the development of new Internet infrastructures and the maturation of Canadian ISP's, this number will likely rise in the next 3-5 years. The following quote from the Canadian government re-enforces this theme.
"To reach our new national goal (relating to e-commerce) Canadians will need to develop strategies that build an intelligent infrastructure to serve as the backbone of the e-economy- by encouraging investment, strengthening research, enhancing commercialization and ensuring that all Canadians have access to this infrastructure and know how to use it." (September, 2004)
Shifting demographics & lack of online competition equal a substantial opportunity...
Forrester Research reports that 48% of Canadian web shoppers are now female compared to 39% in 2003. 74% of web buyers are married and likely are home shoppers, compared to 68% in 2003.
With the gender gap closing, online home retailers have a great opportunity to target their core customer segment: the 30-40yr old female who owns or maintains a residence.
Within this sector, it is rare for U.S. based retailers to have online Canadian stores. Many brands will ship to Canada, for very high costs (customs duty & shipping) but this likely leads to an unpleasant experience for the Canadian consumer. These high costs, compiled with a lack of domestic Canadian retailers providing an e-commerce offering, are driving the stagnant growth of the online sales channel.
By being a "first-mover" in establishing a presence in the online marketplace within Canada, online retailers will facilitate sales from consumers that want to get products shipped from their native homeland after being paid for in Canadian currency.
Similar to the U.S., consumers are exhibiting multi-channel tendencies and embracing the emergence of broadband connectivity...
Canada is the only country in the world in which broadband overtook dial-up access in 2003. Currently 48% of all Canadian consumers have broadband access and they are 67% more likely to have high speed web-access than American consumers.
This impressive penetration may prove to be a strong driver for online circulars and new online merchandising tactics, as product differentiation are established outside of price.
Canadian shoppers are also parallel to U.S. consumers in their multi-channel behavior. 58% of Canadian shoppers have researched a product online and purchased offline, spending an average of $440. An online Canadian strategy must focus on integrating the online and physical store with store locator functionality and other tools to promote cross-channel behavior.
In conclusion, multi-national retailers should closely examine the Canadian eCommerce opportunity. Attractive consumer demographics, an established broadband infrastructure, and a shift in overall shopping tendencies make the Canada a high-growth and un-saturated area for multi-channel retail.
About the author:
http://www.trinityinsight.com
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 Online retail sales growth slumps as consumers cut back - Dallas Morning News
E-commerce sales continued to slow in the third quarter as online sales aren’t immune from this downturn. The U.S. Census Bureau said Wednesday that e-commerce sales increased 5.7 percent in the third quarter, only the second time the quarterly ...
Sport Chalet Selects MarketLive eCommerce Suite for New eCommerce ... - Consumer Electronics Net
FOSTER CITY, CA -- (Marketwire) -- 11/18/08 -- MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced today that Sport Chalet, a full-service specialty sporting goods store with locations in California ...
eCommerce Growth Screeches To A Halt - Alleyinsider.com
US retail eCommerce grew 1% year-over-year in October. One percent--that's not a typo. A year ago, US retail eCommerce was growing 20% year over year. Six months ago it was growing 15% year over year. To call this a "slowdown" would be an ...
Greatland Selects MarketLive to Build Three New eCommerce Websites - Market Wire
FOSTER CITY, CA--(Marketwire - November 17, 2008) - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced today that Greatland, a leading provider of W-2 and 1099 reporting solutions for small ...
Multichannel Retail & Ecommerce Articles - dmnews.com
Marketing services firm Sapient Interactive announced today it has partnered with Shubert Ticketing, a provider of ticketing services throughout the US, to revitalize its Telecharge.com Web site. Recent results posted by Whole Foods Market have ...
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