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Quote of the Day

"You do not know our culture, our ethics, or the unwritten codes that already provide our society more order than could be obtained by any of your impositions."

John Perry Barlow








 




 
Featured Ecommerce Articles

Comparing Ecommerce Software Programs - 5 Tips
If you've ever been interested in selling products online, this is certainly a great time to go into business. With more and more online users everyday, and people becoming more comfortable spending and making purchases over the internet, there is a lot ...

Meeting the UK Ecommerce Regulations
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives:Ecommerce Directive 2002Data Protection Act 1998Distance Selling Act 2000This is often due to misunderstanding their ...

Seo For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if ...




Ecommerce Web Sites: If You Build It They Will Come - Or Will They?
 
"If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with his dream, and the players came, and the fans followed.
Many people today have the dream of building their own ecommerce internet business, their own "Cyberspace Field of Dreams." The problem is, in most cases, there is nothing to distinguish their web site from the thousands of other ecommerce web sites on the internet. They built it, but "no one is coming."
The guy in the movie built something truly unique, something that really stood out. What could stand out more than a baseball field in the midst of a cornfield? If you want people to come to your "field of dreams", you must make it truly unique just as the guy in the movie did.
The guy in the movie worked hard building a baseball field that he, the players, and especially the fans, could all be proud of. That's what you must do with your web site! Hard work paid off for him, and it will pay off for you as well. Bear in mind too that the work doesn't end the minute the field is finished. The next phase starts as we work to let people know about our "field", and why they should visit, participate, and buy.
It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an "infield", build the whole ballpark, and make it a fun and interesting place for the "fans" to visit.
Make your dream stand out from the crowd! Your dream is yours, it's unique! Put your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed and watered" and make it a place that people will want to come back to time-after-time.
So go, create your own "field of dreams" online, but know that when it's built, you need to nourish and maintain it, and the rewards will follow.
About the Author
Lewis Poteet is a web designer/eCommerce business owner.
Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.
My eCommerce blog is at http://www.eComAndMore.com/blog.



Ecommerce News


E-Commerce: Hot Products, Online Marketing Trends
ECommerce-Guide, United States - 12 hours ago
By Michelle Megna This week in e-commerce news, we highlight Shop.org's recent study that shows what your competitors say they are doing to market their ...

Sabrix Inc. will boost the sales of e-commerce companies
Ecommerce Journal, MA - Nov 20, 2008
Sabrix Inc., a leader in transaction tax management for companies of all sizes offered its Sabrix Managed Tax Service (MTS) for multiple leading E-commerce ...

BX.COM Completes $25 Million Acquisition Strategy
MarketWatch - Nov 20, 2008
COM Incorporated, the 15 year eCommerce software veteran, is announcing its $25 million acquisition strategy. "It took us the better part of this year to ...

Leading Global Online Publishing Provider Chooses Autonomy to ...
MarketWatch - Nov 20, 2008
CAMBRIDGE, England and SAN FRANCISCO, California, November 20, 2008 /PRNewswire-FirstCall via COMTEX/ -- Autonomy Corporation plc (LSE: AU. or AU. ...

New iPerceptions Data Shows eCommerce Sites Fall Short For Consumers
MarketWatch - Nov 17, 2008
V:IPE), a leading provider of web-focused Voice of Customer analytics, today released new data that indicates that eCommerce and retail companies are ...
iPerceptions Achieves New Milestone for Free 4Q Survey Solution: 1 ... MarketWatch
all 19 news articles