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"Looking back, I have this to regret, that too often when I loved, I did not say so."

David Grayson








 




 
Featured Email Marketing Articles

Do This And Your List Will Make You Money...And Lots Of It
So assuming you have built your list of targeted prospects - all interested in investing their time into reading your free information and possibly checking out what other services you have to offer - how are you supposed to actually profit from your ...

Not Sure If Your Online Advertisement is Working?
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the ...

The Biggest Mistake That People Make With Email Marketing
The number one biggest mistake people make with email marketing is people do not understanding the power, nor use the full potential of this application as a medium of communications. People hate to be sold, but love to buy. Think for a moment. When you ...




10 Sizzling Ways To Improve Your Ad Copy
 
Copyright 2005 Keith Gloster

Could you sell your products or services without using graphics in your ad copy?

Chances are that you could. But because the internet is a visual medium by which information is transmitted and we live in a society where "seeing is believing", I doubt that you'd generate very many sales without graphics.

So how can you write ad copy that sells your products and services even when you don't have graphics? Here are 10 sizzling tips to help you improve your odds:


1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.


2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.


3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.


4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics,
etc.


5. You could bullet or indent your benefits on your ad copy. Most people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers..


6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.


7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.


8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.


9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.


10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

About the author:

Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.free-mlm-leads-generator.com






Email Marketing News


How can email marketing contribute to a customercentric marketing strategy?
BtoB Magazine
Email remains the most effective channel to fuel such personalized and relevant communication with individuals across your sales funnel. I know what you're thinking—this sounds impossible to pull off, right? Oddly enough the best b2b marketers have ...


MediaPost Communications

StrongMail Partners with Mobile Marketing Leader Velti
Wireless Developer Network (press release)
StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, have announced a strategic partnership with Velti, the leading global provider of mobile marketing and advertising technology.
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Mobile Marketing on Track for Rapid Adoption in 2012 According to StrongMail ...
San Francisco Chronicle (press release)
Mobile marketing programs and budgets are projected to increase, but many businesses are still held back by lack of strategy and resources Redwood City, CA (PRWEB) May 23, 2012 StrongMail, a leading provider of digital marketing solutions for email, ...
StrongMail Partners with Mobile Marketing Leader VeltiVirtual-Strategy Magazine

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HiveMind Marketing Retained to Provide Integrated Inbound Marketing Solutions ...
Sacramento Bee
In response, HiveMind Marketing strategists developed a tailored, integrated marketing program for PCS that combines content creation, blogging, search optimization, email, landing pages, social media and analytics, with the aid of Hubspot all-in-one ...

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BendBroadband Selects Knotice for Email Marketing
MarketWatch (press release)
AKRON, Ohio, May 22, 2012 /PRNewswire via COMTEX/ -- Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing.

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