"Science is for those who learn; poetry, for those who know."Joseph Roux
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Best Autoresponder Service – Save time and Money by Researching Before Buying
If you're planning to purchase an automatic email responder service or software program – that's good news! That means you have customers or plan to have customers and you want to organize your client base and provide an easy means to answering ...
Four Ways to Acquire Existing and New Customer Information
Copyright 2005 Tom SwansonIf you already have a retail store, you have many opportunities to connect with existing and potential customers and acquire their information for marketing. When you expand this storefront to the Internet, your opportunities ...
How Can Teens Make Money?
Teens make money online everyday. Many people think the only way teens make money is to get it from mom and dad. This is not true. Everywhere you shop you find ambitious teens working to make exrea money for everything from cds and movies, to clothes and ...
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We know that email marketing is a cheap
method to reach our customers, prospects
and subscribers. However, the increasing
amount of unsolicited commercial email
is clogging up the inboxes of everyone.
So how do you improve the chances
of making your email stand out from
junk mail? (And I'm assuming you're
not sending out unsolicited email.
If you are, shame on you.)
First, you want to make it easy for
your subscriber or prospect to
quickly identify that it's from
someone they know -- "you."
--Make sure that your "From" line
uses your full name rather than
something generic like "Webmaster."
You want to burn your name into
your prospect's mind. A webmaster
could be anyone.
--Never use ALL CAPS in your
subject line
--Don't use an exclamation mark
"!" either.
--Use the same phrase repeatedly
in the subject line whenever
you send an email. For example,
in my ezine, I use my initials
DC in the subject line: "DC Web
Success Ezine." So if you're
creating an ezine make sure you
use the title consistently.
--Put your prospect or subscriber's
name in the subject line, e.g.
"Susan, Get This Special Report."
(This is easy to do if you use
an autoresponder. Get one at
http://www.GetResponse.com)
--Spend time on creating an attention
grabbing subject line that will
entice the reader to open the email,
it's as an important as creating a
headline for an ad. But be careful
not to use words (such as Free) that
could target your email by anti-spam
software.
--Write two or three compelling
subject lines. Then divide up
your "Opt in" mailing list and
test to see which subject line
gets the most response or
clickthroughs.
Apply these techniques and you
stand a much better chance of
having your email read, not
sent to the prospect's "trash"
folder.
About the Author
Dave Coyne is a copywriter,
marketing consultant and president
of DC Infobiz.
Get his FREE REPORT
"Start A High Income, Low Risk
Home Business And Never Create
A Product, Write An Ad or
Talk To Anyone."
Send a blank email to
dcinfobiz@GetResponse.com
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