5 Critical Questions to Ask Before Advertising with eZines
Copyright © Codrut Turcanu
http://BizMarketingSecrets.com
Do you know how to make your advertising a success?
Before sending your ad copy, I would suggest to ask
publishers the following 5 questions:
1. What past advertisers think about your service?
Reading testimonials from satisfied customers could be
one of the reasons you might want to advertise in
a particular eZine.
2. Do I get any discount on multiple ad purchases?
The more money you can save on advertising, the more
results you can get with less investment.
This facility is PERFECT if you're on a shoestring budget.
3. How many times my ad will be seen?
I've seen eZines that can publish your ad in several
consecutive issues for a very low price.
This could be a great chance so use it carefully
especially when investing in ad packages.
4. How many subscribers I can reach?
To make your advertising campaign a success you must ask
about the eZine circulation...this way you can calculate
the clickthrough rate, sale conversion rate, visitor value
etc.
You'll need for this a very good tracking tool.
You can find one at http://EzineTactics.com/?id=5031
5. Is your eZine 100% opt-in?
If you don't want to be suspected of SPAM emails, then
you should ask the publisher about the way he/she gets
subscribers.
Based on the answers you'll be receiving, you can get a big
picture about eZines worth to advertise in.
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Codrut Turcanu runs Biz Marketing Secrets, a 100% Original
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Written by: Codrut Turcanu
