Is writing an ezine or newsletter still worth your time and effort, or is it a fading means of marketing?
With all the spam filters being automatically included in email clients these days it's definitely harder to get your messages through.
But that's exactly why you need to start and maintain your own ezine or newsletter. By building the trust factor with your readers they'll always be willing to accept your emails.
The benefits of ezine marketing are numerous. As an ezine publisher you need to do a few things first to ensure your success.
Target Market
The very first item you need to know's what is your target market or audience. Is there a want for the information you'll be writing about? Is there an audience?
It doesn't do you any good to write about a topic that no one else cares about. That is if your goal is to monetize your efforts. If you're just writing for your own pleasure then by all means write away. But if you're looking to make a profit from your writings then you have to make sure there's a market for it.
Scope
You'll also have to figure out how broad a range each issue will cover. Is it going to be a general information ezine that covers a lot of different issues in the same niche or is it going to focus one one particular item, sort of a sub niche?
As an example we'll use internet marketing. There are many
different forms of internet marketing ranging from ezines to pay-per-click to SEO.
If you're involved with all aspects of your own site marketing you could touch on each item every few issues.
It's much better though to target a specific segment of your topic. The more focused your topic is the better. This way you know that your readers are interested in what you're offering not only in your writings but your product recommendations as well.
If you do have knowledge in all of the subniches in your field, perhaps starting a more closely focused ezine on each topic would be more beneficial.
That way if you're ezine's sole topic's SEO, you can offer recommendations on SEO related products and services. If you're focusing on article writing, those are the products you'll endorse.
So by finding your target market and narrowing your field or scope of topic, ezine and newsletter publishing will continue to be a lucrative endeavor.
