The answer is definately yes.First of all,you can
make money from selling ads.However,the main purpose
is to build a large opt in list.You will be able to
sell your products at a much higher conversion rate
with your ezine subscribers.
You should publish your ezine at least monthly,but
preferably weekly or bi-weekly.You also need to include originial fresh useful content.Many ezines are full of
ads,many of them free to new subscribers.In many cases
the results from these ads are marginal.I believe that
newbies would be better off subscribing to ezines with
more content and less ads.With fewer ads,the ads have
much more impact anyway.
Here are some things you can do to build up your base
of subscribers:
1. Pop Up Forms are really
effective to get new
subscribers.They are best used when a visitor is
exiting your site.
2. Visitors need to be able to subscribe to every page
of your website.Near the top of the page would be best.
3. Have newsletter archives on your website.
4. Contact other ezines to have subscription forms on
their websites and vice-versa.
5. Use all announcement lists possible.
6. Give bonuses to new subscribers.
7. Trade ads with other ezine publishers.
8. Use email sig file to promote newsletter on all
correspondence.
9. Write Articles to other Ezines.
10. Post to discussion boards
11. Use paid subscriber lists
Building up your ezine will help your online business
grow.Your best customers are often your ezine subscribers.
Written by: Jerry Robertson
