Ezine :

Sell subscriptions. While you are spending countless hours
creating and sending your ezine for FREE, others are
getting paid for their efforts. You can get paid for your
efforts too! I know this sounds crazy at first, but please
let me elaborate.

First, you need to take an honest look at your eZine. Do
you offer your readers high quality content? Is the
information that you provide, unique and not easily
accessible elsewhere? Are your subscribers loyal to your
publication? These questions are important in determining
whether your eZine will be a success as a paid
publication.

If you have a high quality eZine that provides unique
information to a loyal subscriber base, you have a good
chance of turning your FREE eZine into a paid subscription
publication. But this is a big step.

If you take the leap and your FREE subscribers don't
follow you, you have just alienated your entire subscriber
base and killed your eZine. That's the bad news. Here's
the good news.

Anyone who pays to subscribe to your ezine, is a good
prospect for your other offers. They have shown that they
are interested in your information, and are willing to make
online purchases. Even if you lose 99% of your FREE
subscribers, you now have a very lucrative subscriber base.
You have to decide whether you want a handful of paying
customers or boat loads of window shoppers.

But what if you are not comfortable with moving from FREE
to paid subscriptions?

Then do both. Develop a paid subscription eZine that
compliments your FREE eZine. Offer your subscribers a

referral fee for each new subscriber that they refer to
your paid eZine. A great example of this, is Ray McNally's
PayPal ProfitZine. In addition to offering top-notch
marketing information in a 'must read' eZine, Ray has also
introduced a subscriber referral system that pays each
subscriber a $5 referral bonus for referring new
subscribers. To see this real world example in action,
visit Rays' site at
http://www.paypalprofitzine.com/cgi-bin/c.cgi/bpc_ad

The possibilities are as infinite as your imagination.
The key to turning your FREE eZine into a paid eZine, is
content. If you are offering something that people can't
get anywhere else, you have a good chance at turning your
FREE eZine into a paid publication. Successfully.

Good luck and God Bless.
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Vitals: Terry Telford is the founder of bpc publishing and
Editor of The Marketing Pack Journal. Discover how you can
increase your sales by 1200% when you subscribe to The
Marketing Pack Journal. Visit
http://www.bpcpublishing.com/newsletter.htm
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