You are so excited because your website is finished.
Your business is officially open. You are going to start
an ezine to help build your business. You have an idea
of what to do with your ezine and know how you are
going to promote it. The only questions you have left
are what do I put in my ezine and where do I get it?
There are a lot of good ideas for your ezine. You must
always remember your goals with your ezine. You should
promote your business and provide useful resources
and information for your subscribers. You also want to
build trust and relationships with your readers. Giving
subscribers a good ezine with a lot of good info is the
way to do it!
*Informative Articles - You definitely want to provide
some good articles that have some useful, practical
information and maybe some resource links. There
are a lot of good article writers and you should also
try to write some articles. It is always good to have
some original content and articles are a great way
to promote your business also. Visit these sites to
find and/or post articles:
http://www.connectionteam.com/art.html
http://www.ideamarketers.com
http://www.makingprofit.com/
http://www.the-best-list-site-in-the-world.com/lotsart.html
Email lists for posting or requesting articles:
mailto:Free-Content-subscribe@onelist.com
mailto:PublishInYours-subscribe@onelist.com
mailto:article_announce-subscribe@egroups.com
*Resource Links - You should provide links to sites
that have resources and information pertaining to your
ezine subject matter.
*Question & Answer - You could have a Q&A section for
answering some commonly asked questions about what
your business entails.
*Add a Little Fun - Throw in a joke or a link to a fun site.
It never hurts to add a smile to someone's day!
*Ad Swaps - You should always have room for ad swaps.
This is a great way to get good
content for your ezine as
well as additional exposure for your business. To find
publishers to swap with:
http://www.yoursalesoffice.com/Ezine_Joint_Ventures.html
http://www.adswap.net/
http://www.businessstructure.com/ezineadswap.htm
http://www.bizpromo.com/ezinetrades.htm
*Reader Feedback - You can provide a section for your
readers to voice their opinion on your ezine or something
that pertains to your business. This is a good way for
readers to get involved with you and your ezine.
*You - Have a section where you talk to your readers and
let them know they can contact you whenever they have
questions. This is a good place for you to keep your
readers informed on what is going on in your business,
with new product updates, changes in your website, etc.
This also lets your readers get to know you, which helps
build trust.
*General Interest - put links, tidbits, news, products, etc.
which you think might interest your readers. These do not
always have to be business, but anything that is interesting
or useful.
To find out more about ezine publishing go
to: http://www.e-zinez.com & http://www.ezineuniversity.com
Experiment with your ezine. Change things around , add
new things, change the design. Make your ezine an
extension of you and your business. Take the time to
publish a quality ezine and your business and reputation
will flourish!
About the Author
Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.
Written by: Terri Seymour
