"We have a system that increasingly taxes work and subsidizes nonwork."Milton Friedman
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20 Ways To Increase Website Traffic and eBook Sales
Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or ...
"Ezine Basics"
Email is, without question, the most popular and powerfulmarketing tool available to entrepreneurs today. Website aregreat, but without an effective email, your marketing effortswill be anemic.So how do you take advantage of email marketing? The best ...
Great Response by Autoresponder
11 Innovative Ways To Use Your Autoresponder1. Collect leads with your autoresponder. You will getan e-mail digest of everyone's e-mail addresses whorequests information from your autoresponder.2. Publish a price list of all the products and servicesthat ...
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Do you make your marketing action-oriented?
So many small business owners and professional service providers believe that the purpose of marketing is to 'get your name out there.'
That's a huge waste of time, energy and money. When you're a small business and every penny counts you want your marketing to result in a steady supply of good leads. Getting your name out there or creating brand awareness is a welcome by-product, but it shouldn't be the main focus of your marketing efforts.
This is an important distinction because most small business marketing efforts are focusing on the later, and therefore, are not action-oriented.
Making your marketing action-oriented doesn't mean creating tools (e.g., an ad, flyer, brochure, post card, etc.) that get the sale. Sorry, it doesn't usually work that way. Marketing and selling typically involves a multi-step process because people still buy from those they know, like and trust.
Making your marketing action-oriented means getting those who might have an interest in what you offer to reveal themselves to you by taking action to find out more. The first step is attracting those who have a genuine interest in what you have to offer. Then you follow up with those interested to provide them with more details, information, and education about what you can do for them. As someone continues to show interest you can then make special offers to help them become a client.
So as you're creating any marketing piece, start by being clear what specific action you want a prospect to take when they see your marketing piece. This is called your most desired response.
Make it crystal clear what the one simple action is that you want someone to immediately take when they receive your message. Merely trying to promote a product or service in your marketing piece will get you very little action and rarely any good quality leads that you can begin converting into a client.
What action do you want them to take immediately?
* contact you for a catalog or brochure to learn more
* send in a reply card to receive your free information pack
* go to your web site to learn more and download a copy of your free report
* sign up for your free presentation
If you get a prospect to take immediate action, you can let your follow-up systems kick in and you're one step closer to converting a client.
(c) - Kevin Dervin, KPD Marketing.
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Free Stuff To Do in DallasAbout - Cities & Towns, NY - 12 hours ago10:30 am-11:45 am, the Amon Carter Museum in the Fort Worth Cultural District is offering a free tour for adults with Alzheimer's and their caregivers. ... |
No More Free StuffADVANCE for Physician Assistants, PA - Jan 5, 2009Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, ... |
ROBERTA JASINA Great stuff for familiesDetroit Free Press, United States - 8 hours agoFree with zoo admission: $11 adults, $7 children. 248-541-5717. www.detroitzoo.org. Hear ROBERTA JASINA from 5 to 10 am weekdays on WWJ-AM (950). |
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