"Our work is the presentation of our capabilities."Edward Gibbon
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How I Increased My Ezine Readership Overnight!
How I Increased My Ezine Readership Overnight!by Marc HowlettNote: You are welcome to republish this article as longas the resource box is included at the end.We all know how important our opt-in list are but what we really need is members that read our ...
I'll take it
Cutting prices can lose business“If you can do it for $12, you can have the business.” With his next three words, Bill lost thousands of dollars of business. He said, “I'll take it!” Too many sales people focus on price and forget about value. Price is ...
Marketing Strategy - Shift The Focus
Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they “hate it.” At the very least, they'll tell me they don't think they are very good at it. If you ask them why it is they feel this ...
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Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.
I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com
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The best things in life may be free, but the headline above brings into focus a pervasive and invasive trend on the web.
We all know what free means; I shouldn't have to drag out a dictionary definition to spell it out (no pun intended). It looks like, however, that the generally accepted meaning is being twisted into something that's not quite free.
Let me explain...
You're at a website and you find a free e-book you like...you click the link and up pops another annoying box asking you to send a viral email to some of your friends or associates; or...
You want to subscribe to a free ezine, so you click again...but, again another popup box, please send a viral email to your friends; or...
You're offered a free trial of a piece of software, but before you can get it, there it is again...another box soliciting a viral email to your friends.
So...what's wrong with all that, you ask?
Let me answer that with a question: When that telemarketer offered you a free trip to Florida, for a weekend, and all you had to do was listen to a hard sales pitch for land when you get there, what did you do? It's OK...you don't have to answer that.
Some take up such an offer, of course, but I'll bet most don't. Why? Because it's not really free! It's what I call "free...but".
The point has now been reached, I think, where few "free" offers can be trusted. And, I think it's about time that marketing pundits particularly took note of the fact that free really does mean free.
Oh...there are no free lunches, you say? Apart from the creation of the cosmos perhaps, you're right. But, if a seller insists on offering a "free...but" product, that seller should make sure the prospect knows that before the prospect clicks through. What's so hard about that?
Now, don't get me wrong: there's nothing basically wrong with free...as long as it is really free (I have a link to free stuff at freebonanza.com below). I have a free report called "How To Profit Online" that anybody can read anytime (a link is at the bottom of every page). I also have totally free word game that hundreds have downloaded (http://online-wealth.com/wordmaster), and two sample chapters from one of my self defense books (http://online-wealth.com/sdefence/.
All are free--I ask for nothing in return.
Why? Simply stated, using coercion--however subtle--just doesn't work, in my book. What would you think of a real, offline bookstore that demanded your name and address before you could get that free book they're offering?
So, don't tell me it's free, and then ask for something in return!
Look, it comes down to this: If a seller wants me to do a sell job, then pay me. Don't offer me a book, software or whatever "free", and expect me to blab about a product or subscribe to an ezine or whatever, when I haven't even read or tried it yet. That's what affiliate programs are for, right?
Now, if you think I'm wrong, then go ahead...keep doing the other guy's job and keep running the risk of being accused of SPAM. It's your website and reputation that's on the firing line...not mine.
As for me...I don't buy that type of "free" anymore. It's getting to be too expensive. ;-)
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Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@online-wealth.com .
Copyright 2002, Online-Wealth. All rights reserved.
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ROBERTA JASINA Great stuff for familiesDetroit Free Press, United States - 3 hours agoFree with zoo admission: $11 adults, $7 children. 248-541-5717. www.detroitzoo.org. Hear ROBERTA JASINA from 5 to 10 am weekdays on WWJ-AM (950). |
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