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Free classifieds - Using them to promote your stuff online
Classified advertising is a form of advertising that is particularly common in newspapers and other periodicals. A classified is usually textually based and can consist of as little as the type of item being sold, and a contact number to call for more ...
The Quick And Easy Guide To Kitchen Cabinets
I've got a confession to make. I am a construction (for lack of a better word) idiot. We all have those friends who's eyes light up whenever the word construction or the phrase "home repair" pops up. I'm not one of them. They can tell you that a screw ...
Why Would You Add A Message Board To Your Site?
One of the things that I like to do every single day is surf the internet. I love finding new sites which have interesting information, graphics or other useful or merely entertaining data. It's a normal part of my routine, and I make it a point to visit ...
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Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they “hate it.” At the very least, they'll tell me they don't think they are very good at it.
If you ask them why it is they feel this way, you're most likely to get some common responses such as:
"When do I have the time? I'm busy enough as it is."
"I don't know where to start."
"I don't know what to do."
"I've tried networking, but I don't ever get anything."
"I just don't have the gift of gab."
"I'm a _________, not a marketing or sales person."
When you ask those same professionals what it is that they like to do, you're likely to get something such as they love to solve problems or help their clients do something that they can't really do for themselves. They enjoy being able to provide valuable information to those who need it the most, their ideal clients.
What they don't understand is that positioning themselves as problem solvers is also a better approach to marketing.
Shift your focus from 'having to market and sell yourself and your services' to 'being a provider of information and a solver of problems for your ideal clients.' You'll not only enjoy the journey more, you'll actually become a better and more successful “marketer/seller.” That's right! Don't focus on trying to convince, persuade, or sell. Take the pressure off yourself. Provide information to help solve problems and provide solutions and you'll build more business.
People (including businesses) hire or buy services because they have a problem, pain, issue, or some other business or personal need that they don't have the time, the skills, or the inclination to address for themselves.
People and businesses realize they can't, and frankly don't want to do it all. Of course, you knew that. But why aren't they buying those services from you?
You see when you're marketing and selling, you tend to focus on trying to persuade and sell. You talk a lot about and share materials that are focused on who you ARE, what you HAVE, what you can DO, or what you KNOW. We most often market the features and services we want them to buy from us. I'm sure you've been there – trying to convince we have the capabilities, persuade that we're the best option, and sell the features and benefits of our service(s). What doesn't get explained is what they GET from working with you.
Many business owners believe it's a numbers game. We're led to believe that if we tell enough people, eventually someone will recognize the value and say, “Hey, that's just what I've been looking for.” But this leads to a lot of rejection. No wonder you don't enjoy marketing yourself.
Shift your focus. Clearly articulate the problem or problems that you want to help your ideal clients solve when communicating with prospects and referral sources and they will begin to listen. Then, if you can demonstrate credibly that you can provide a solution to that problem, they'll want to know more. You're going to enjoy the process a whole lot more and you'll be amazed at how much more successful you'll be!
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Free Stuff To Do in DallasAbout - Cities & Towns, NY - 7 hours ago10:30 am-11:45 am, the Amon Carter Museum in the Fort Worth Cultural District is offering a free tour for adults with Alzheimer's and their caregivers. ... |
No More Free StuffADVANCE for Physician Assistants, PA - Jan 5, 2009Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, ... |
ROBERTA JASINA Great stuff for familiesDetroit Free Press, United States - 4 hours agoFree with zoo admission: $11 adults, $7 children. 248-541-5717. www.detroitzoo.org. Hear ROBERTA JASINA from 5 to 10 am weekdays on WWJ-AM (950). |
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