"Fall is my favorite season in Los Angeles, watching the birds change color and fall from the trees."David Letterman
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"Don't Let Your Visitors 'Stay' Away!"
"Don't Let Your Visitors 'Stay' Away!"copyright2001-02 John EvansDoes your web site contain links to other sites?Most web sites do, because we need to be able tooffer free stuff to our visitors, don't we? Also, we need to offer them useful links, as a ...
How to Build an Asset Out of Giving Stuff Away for Free
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere. But can you really build an asset out of giving stuff away? I believe you can and I'll tell you ...
Hunting For Free Products On The Internet
There is hardly a more compelling word than “free”. Finding free stuff on the web has now become a national past time. The expansion of the internet has changed the competitive landscape of product marketing and now large companies will virtually give ...
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Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.
1. Maintain and Optimize Your Site.
Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.
2. Attract your visitors.
Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good\ deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.
3. Track your visitors.
An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.
4. Understand your customers.
If you identify and understand your visitor's demographics, you'll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.
5. Communicate with your customers.
Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.
Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.
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