"When a woman like that whom I've seen so much, All of a sudden drops out of touch; Is always busy and never can, Spare you a moment, it means a man."Alice Duer Miller
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Child Party PlanningGuideline #1)Pick the ThemeYour child is going to look forward to their birthday months before it arrives. Starting from their last birthday and after every friend's birthday they attend through the year, they will continuously ask the ...
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If you're considering some type of marketing plan involving candle sales consider the following:
1. The Candle industry is growing; more so because of our society’s stressful lives and everyone’s quest for relief.
2. Candles are used in 7 out of 10 U.S. households. The majority of consumers also burn candles between 1-3 times per week, with half of these consumers burning 1-2 candles at a time.
3. Candle industry research findings indicate that the most important factor affecting candle sales is Fragrance, with Color and Shape taking a distant second, in the consumer selection of a candle for the home.
4. Overall candle sales are growing faster than the United States economy as a whole. The past few years have seen remarkable growth and strength in the candle industry as a whole.
5. The U.S. market is typically separated into seasonal business at roughly 35%, and Non-seasonal 65% of the annual market.
6. Consumers say they typically burn candles for just under 3 hours. 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy.
7. Candle users say they most frequently burn candles in the living room (42%), by the kitchen (18%), and the bedroom (13%).
8. Candle purchasers view candles as an appropriate gift for the holidays (76%),
house-warming gifts (74%), a hostess/dinner party gift (66%) a thank you gift (61%), adult birthday gift (58%).
9. US retail sales of candles are estimated at approximately $2 billion annually, excluding the sales of candle accessories.
10. There are more than 350 commercial, religious and institutional manufacturers of candles in the United States, as well as scores of small craft producers for local, non-commercial use.
11. Candles are sold principally in three types of retail outlets: department stores, specialty shops, and mass merchants, including drug store chains, supermarkets, and discount stores.
12. Candle manufacturers’ surveys show that 96% of all candles purchased are bought by women. Two thirds of candle purchasers say they use candles once a week or more often. Women are more frequent users than men, and younger people tend to use candles more often than older adults.
Original information available at http://www.susquehannacandle.com/factsgeneral.aspx
Susquehanna Candle, L.L.C. is a leading designer, manufacturer and wholesaler of superior quality scented candles in the US Market.
Visit our Web site at http://www.susquehannacandle.com
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Creve Coeur veteran receives respect, gifts from Patriot GuardPeoria Journal StarAmong the gifts given to Piercy was a flag that was flown at the funerals of central Illinois' two most recent casualties of war - Marine Lance Cpl. Jordan Bastean and Army Sgt. Dean Shaffer, both of Pekin. "As I sat at work today, and I thought about ... |
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Gizmo | High-tech gifts for gradsThe Courier-JournalThere's a lot of tech out there to sort through when you're thinking about graduation gifts. Why not relax and let the experts handle it for you? Here are our favorite picks for the loved ones in your life. The good: The entry-level Amazon Kindle 2011 ...and more » |
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