"I love you when you bow in your mosque, kneel in your temple, pray in your church. For you and I are sons of one religion, and it is the spirit."Kahlil Gibran
|
| |
Dealing with Refund Requests – Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons. 1. We know that that person got the use of our product and didn't have to pay a cent ...
Effective or Irritating: The Use of Pop Windows in Internet Marketing
Copyright 2005 Morris Clopton A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the ...
Internet marketing and website promotion
Compared to TV advertisement where seconds of exposure can cost over $10k, the internet provides an alternative for new businesses to gain publicity cost effectively. However, many websites are facing this problem: No visitors >> No ...
|
|
|
| |
Writing quality articles is time consuming for the very best writers. First, finding the time to write is probably the first real challenge. Then securing a topic or something to write about is the next obstacle. Finally, wondering if all this effort as a small business owner is going to secure the desired marketing end result of increased web traffic to your web site is always present. After writing articles for the last four and a half months, I have developed some strategies to improve article quality and to increase traffic to my website.
Strategy #1 Set aside time every week to write and establish a goal for the number of articles that you will write during the week. I schedule time with myself to write. This is usually a several hours during the weekend and possibly a couple of hours each week depending upon my schedule. Currently, my weekly goal is 2 articles. With other writing commitments including my website, this sometimes is quite a stretch for me.
Strategy #2 Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. For me, I used Microsoft Word. Also, I included within my M.S. Word document beyond the actual article are the following: (1) A title that meets the site's policies such as www.ezinearticls.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.
The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article's content.
Strategy #3 Write from your own personal experience and avoid the royal "We." People look to the Internet to find answers to their questions from people who have actual experiences. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to "sell" your product or service. Be real and respectful to each and every reader. Also include some humor if possible. Again, remember you want them to want more and click through to your website.
Strategy #4 When selecting the topic, determine the focus through researching the key word popularity. A site such as http://inventory.overture.com helps. Short articles also contribute to greater focus. If you have an exceptionally long article, break it into 2 or more shorter articles. I try to keep my articles between 400 and 800 words depending upon the topic or subject.
Strategy #5 After writing your article, review the content and begin to actively search for words or phrases that will increase the "hits" to your articles. Many times I believe I have an incredibly great title. By using a key word search, I can truly learn if the title is extraordinary or just plain ordinary. For example, in a recent article I had planned to use the phrase "bulls eye" in the title. As I am a very visual individual, this word conjured up an arrow hitting a target. Inventory overture revealed 3,190 searches for "bulls eye" while the word "target" had 1,814,599. My next action was to quickly change the title to maximize this key word.
In MS Word, under the Edit Button, you can scroll down to Find and enter each key word to determine if that word or phrase is included within your article. With Search Engine Optimization (SEO), using the right amount of key words is also important. An overload of key words is just as harmful as not enough key words. My strategy is to identify 20 top key words for every article and incorporate them at least one time and not more than three times into the article.
Strategy #5 Plus Upon completion of your article, find a colleague or friend and ask them for their opinion. I currently review many of efforts with two close friends. Suggestions are freely given and changes are made. The end result is always a much high quality of article.
Hopefully, these 5 plus one strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.
Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com
This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
About The Author
Leanne Hoagland-Smith helps individuals and organizations to double results usually within 2 to 12 weeks. She secures lifelong change through proven processes. If at least doubling your revenue, improving your organizational culture or finding balance interests you, visit www.processspecialist.com or ask to subscribe to complimentary copy of Power Choices a monthly newsletter at www.processspecialist.com
|
|
|
|
|
|
 Apple cuts copy protection and prices on iTunes - Madison Daily Leader
In Apple's final appearance at the Macworld trade show, Apple's top marketing executive, Philip Schiller, said Tuesday that iTunes song prices will come in three tiers: 69 cents, 99 cents and $1.29. Record companies will choose the prices, which ...
John McCain - Newsday
Arizona Senator John McCain was the 2008 Republican candidate for president of the United States. He lost the election to Sen. Barack Obama. Show more ยป Arizona Senator John McCain was the 2008 Republican candidate for president of the United States ...
Marketing Tips for Certified Anger Management Providers - PR Inside
2009-01-07 21:28:57 - In order to maximize the Internet marketing strategies of all Certified Anderson & Anderson Anger Management Providers in the U.S.,an effective proven list of reccomendation are being offered. Nancy and I, and the staff at ...
Mobile marketing to come of age in 2009 - Business Standard
Viraj Malik, MD, Percept Knorigin (digital advertising arm of Percept), says that earlier, internet advertising was used by BFSI ( Banking, Financial Services and Insurance companies) and .com companies only. In the last 6 months, other consumer ...
Would you like to make a web site for your business? - Nashra USA
MediaRus.com provides complete Internet solutions to support the most demanding business requirements. The mission of MediaRus.com is to focus all of our resources into providing Web Site graphics, design, & creation, eCommerce, Domain Name Services ...
|
