Adopting Some Simple Philosophies Can Bolster Internet Marketing Success Dear Fellow Internet Marketer (or Aspiring Internet Marketer): I have recently had the good fortune of discovering some breathtakingly simple concepts which have enabled me to overcome most of the fear and trepidation which heretofore prevented me from ... Finding The Right Internet Marketing Technique For You Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Each person's target market is different as well. You ... Gas, Air, and Spark - How Internet Marketing is Like a Car's Engine Copyright 2005 Mike AdamsI've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one ...
Dealing with Refund Requests – Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons.
1. We know that that person got the use of our product and didn't have to pay a cent for it (and it can be a disturbing thought but it does happen. some people are just habitual refunders)
2. Advertising isn't cheap and when you've paid to get that customer in it can feel like a beat around the head when you not only refund the money but it often incurs a fee for the refund purchase, so now you've just paid that customer to have your materials
3. Organizing a refund could be time spent better doing other things
The best thing you can do for yourself and your company is to keep a "cool head" about it. Getting all nancy about it even if it is a "habitual refunder" can do more damage for your name in the long run.
I'm sure we're all aware of the statistics of if someone has a bad experience with your business they will tell 11 people about it, if they have a pleasant experience they will only tell 3 people about it.
Well I think those numbers are a little higher on the internet. People have access to forums, emails, websites etc.. etc.. They will take neither pity nor a second thought to run off to these places and give your name a real bashing if you handle the refund request in an unprofessional manner. Once they head to these type places on the internet you can pretty much be assured they will be telling a LOT more then just 11 people. One bad review is all it takes to lose business.
Thankfully most people in the world are "decent" and won't take advantage of you or your company and sometimes the best mind set to have is believing they have a genuine reason for requesting the refund. And sometimes not all business is lost even if someone has "requested a refund", if you've dealt with it professionally and their motives for the refund were of good intentions (maybe that wasn't the product they were interested in) you could still stand a chance doing business with this person down the track with another offer of something that's more suited to them.
You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)
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