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5 Steps to Massive Profits - A Business Marketing Tip Here's a business marketing tip to gain maximum profit from any product or service in your business marketing lineup, and how you will gain extreme profits when you follow these 5 simple, LAZY steps; 1. Look not at what you are offering through your ... Social Proof a Powerful Marketing Tool Everybody's doing it then I can do it too. This is the mentality that many of us have when it comes to making a choice in our life. Why do we do this? We do this because we all like to make the right decision when it comes to spending or making a ... What Most Marketing Gurus Don't Teach You If you're not getting the results you want from your marketing, there's a good chance it's because you're missing one key ingredient. An ingredient that can make the difference between successful marketing and dreadful marketing. You're probably doing ...
Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and effort to be in “Lucky: The Magazine for Shopping” if your major topic is planning for college. Go where your market is!
Which media outlets are the best for you? Easy answers – and the Home Run of publicity – include national giants like CNN and The Wall Street Journal. These outlets reach millions of people...and they also have thousands of publicity-hungry folks constantly badgering them for coverage.
Your prospects can also be found through many outlets that are more readily accessible. Sometimes the best outlets are ones you've never even heard of. Trade magazines, special weekly television or radio programs, syndicated columnists–all have unique and loyal audiences.
How can you find out about them? Simply ask your clients what they are reading or watching, and you'll know exactly where you need to get your story placed.
The best way to get yourself into a media outlet is to study it first – carefully. Learning how it covers your topics, which reporters write about your areas, and how to reach them – it all becomes crystal clear once you start paying attention. This isn't complicated or hard. Just read a few issues of the publication you're targeting.
About the Author Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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