Multi Level Marketing (mlm)... Is It Taboo? So you are interested in working from home and of course what better way than to start an online business on the Internet. You have heard and read about all the dot com millionaires and you see no reason if some 17 year old can do it then certainly why ... Of Habits, Focus and Success in Online Marketing Of Habits, Focus and Success in Online Marketing by Ed Duvall "Ask not for whom the bell tolls, it tolls for thee". - John Donne The above literary quote may or may not be familiar to you. Its' meaning - We are all mortal, and we share the pain of ... Understanding the Difference between Marketing & Promotion Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit. In Marketing 101 at your local university, marketing ...
***Marketing Plan***
If we consider the definition of marketing to be 'identification and profitable satisfaction of customers' needs' - which is broadly in line with my earlier suggestion. It than follows that the well being of a business depends on satisfaction of it's customers' wants, and the degree of this satisfaction is key to the success of the enterprise. There are three prime components. Knowing what the customer wants. Satisfying them Making a profit. It is easy to get too academic about this but it is essential that the business is able to match the customers' wants. This is increasingly difficult when you consider the rate of change in modern business. A mis-understanding could lead to a mis-allocation of resources with a consequent negative effect on the business. Is this why many businesses fail to adopt a market orientation? Those that are marketing oriented are on the road to success. In my corporate life I spent many 'happy' hours trying to control and reduce costs. Look at it this way; if your production costs rise everyone knows that your profits are reduced. So we all try to avoid the 'negative effect' by controlling and reducing costs. Conversely if your marketing spend increases your profits will with out doubt improve provided the marketing spend is efficient and cost effective. But this is seen as an act of faith, even though you will get a positive result many businesses fail to adopt a market orientation. That way lies potential long term disaster. Another way to relate this to your business situation is; a marketing orientation enhances profitability while a production orientation depresses it. This makes effective successful business marketing a fundamental objective because it directly links to profit. Effectively I am saying; business marketing is an essential no matter what the size of the business. So, we must learn to do it effectively and the great thing to me is that much of what I will be outlining over the next few issues applies to both on and offline business. I will be setting out some more helpful tips and suggestions for your business marketing. Tip Marketing is an art rather than a science. My wife does a lot of charity work and continues to come up with great ideas for marketing fund raising concepts. I describe her as a natural marketeer. My background is technical/scientific and I really have to work at marketing. I have to put my 'marketing hat on' while she is a natural - instinctive. This article is one of a series, others can be accessed at http://www.be-your-own-business-expert.com/byobe_Bulletin_-backissues.html ********************************************************************* Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ Subscribe for your Free weekly newsletter. Information for career and business minded people. Subscribe today http://www.be-your-own-business-expert.com/Bulletin.html Access our archives when you subscribe. ********************************************************************* **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html OR subscribe to our FREE newsletter issued weekly. Each issue is packed with motivational, business and personal development material. Subscribe now at http://www.be-your-own-business-expert.com/Bulletin.html When you subscribe you will access our archives - no matter what your interest/specialisation there will be information there to help you. Subscribe today to receive the very next issue of 'byobe Bulletin' - Do you get it?
About the Author Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.
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