"When I have been asked during these last weeks who caused the riots and the killing in L.A., my answer has been direct and simple: Who is to blame for the riots? The rioters are to blame. Who is to blame for the killings? The killers are to blame."Dan Quayle
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Gifts that Carry a Marketing Message
When we decide on a price for our products and services we have established our chosen profit margin. As part of that process we figure in the cost of marketing, but this figure does not always include purchasing gifts for our clients. Gifts are often ...
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending battle ...
Sms Text Messaging For Easy, Targeted And Responsive Online Marketing
It is no secret that advertising is not trusted that much by consumers. Sure, it works, but what is the response rate? Banner ads are lucky to score a 1% click-through rate nowadays. And even then, the person who clicks through walks in cautious. They do ...
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Copyright 2005 Rok Hrastnik
The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers?
WHAT RSS WILL DO FOR YOU AS A MARKETER?
a] Get your content delivered without fail to all of your subscribers.
E-mail delivery rates are dropping, spam is everywhere and it's getting increasingly difficult to get our marketing content read by our subscribers, prospects and customers. RSS is the way out.
b] Increase your web traffic and your online visibility.
With more and more sites competing for business every day, you need to do everything in your power to increase your online traffic, and RSS will help you get an upper edge.
c] RSS enables you to easily get your content published on dozens and dozens of other sites.
d] It will serve as a platform for ad sales,
e] It will provide advertising opportunities to promote your own business
f] It will help you get more content for your site without you having to write a single word.
WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?
a] People want to receive content in a controlled environment where they are in-charge, not the publisher.
b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients' mailboxes.
c] RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities.
d] RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.
e] When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.
f] People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.
WHY SHOULD YOU CARE?
Either as an end-user or as business person, content delivery should be one of your top informational concerns.
a] As an end-user you cannot function properly without having relevant access to the information you need. Content delivery mechanisms affect your ability to access this information.
b] As a business person you must understand that your business success, among other things, depends on information, and in large on your ability to deliver it. Without the proper content delivery vehicles you cannot get content in-front of your target audiences, at least not in a relevant fashion.
RSS answers the needs of both.
About the author:
Learn how to take full marketing advantage of RSS and get all the knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce and online publishing to SEO, traffic generation and so on. FREE guide available for immediate download, too. Click here now: http://rss.marketingstudies.net/book/
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