"The Internet is the most important single development in the history of human communication since the invention of call waiting."Dave Barry
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"Designing the PDF Sampler"
After recently signing a six ebook deal with AtlanticBridge Publishing (www.atlanticbridge.net), I quicklyrealized promotion would be a whole different ball game.I was used to promoting my Lance Howard print westerns tocertain areas, and, indeed, I would ...
Promotional Tools for Online Businesses That Work!
Promotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting a.k.a. selling my web site, spiritwhole.com, and trust me, I could write volumes by now. But, ...
Use Offline Promotion to build your Online Business
Many people miss out on some very valuable promotion opportunities by confining themselves to marketing their business online.If you run a business that is confined to one country or area then offline marketing is a must.Some of the ideas below may be ...
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In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style
of online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were
the main elements proposed.
Also proposed but to a lesser degree of importance, offering
a free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or service
in a very positive light via online forums, chat rooms and discussion
mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very
much ahead of its' time. :-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation.
2. A Web Site is the "Main Building" standing on
the foundation of Email.
3. Newsgroups offer unique Exposure possibilities.
4. Search Engines and can provide much Exposure!
5. Online Ads can provide far
reaching worldwide Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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