"Mankind must put an end to war before war puts an end to mankind."John F. Kennedy
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Dynamic Pages and Search Engine Rankings
All too often, we come across sites which are powered by a content management system. While a CMS can be an invaluable tool to those who need to manage a large amount of data, many Content Management Systems can cause problems with search engine ...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction "Link Popularity" – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular ...
Riding The Bench in Search Engine Game
Today I want to talk a bit about Search Engines. A lot of my clients have been asking about what they should do in terms of "optimizing" their site for search engines. Riding The Bench in Search Engine Game by Bob Regnerus Today I want to talk a bit ...
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Search Engine Optimization Starter Strategies
By Merilee Kern, Online Marketing Consultant
Ok, let's just get the requisite rhetorical questions out of the way...
Said in an exaggerated infomercial-like tone of voice Would YOU like to improve your ranking in the most popular search engines and directories? Would YOU like to drive more targeted traffic to your Web site? Would YOU like to make simple improvements to your Web site and eliminate common barriers in order to optimize your site for high search engine rankings? Well, today is YOUR lucky day...
All kidding aside, search engine optimization (SEO) is serious business though not necessarily complex. While there is an endless array of tips and tricks one can employ to make a site more attractive to search engine robots, spiders and other creepy cyber-crawlers, this article serves to arm you with the most basic strategies that will help ensure a successful search engine optimization program. As with any project, it's important to first establish your objectives toward which all related tasks will be focused. Typical SEO objectives are as follows:
Identify and create a list of brand, product and/or service specific keywords and descriptions
Establish high rankings in top search engines and applicable industry directories
Drive targeted traffic to the site
Pretty cut and dry objectives - get ranked higher...increase qualified site traffic. Short. Sweet. Here's how...
Navigation
Many Web sites employ graphical menus (image maps and the like) to direct navigation through the site. These graphical "primary" menus typically only include links to the main, top-level sections of the site and require users to enter one of the available top-level sections in order to access related content contained therein. Not only would Web site navigation be vastly improved by reducing the number of clicks required to access relevant content via the home page, but internal pages of the site would also become more accessible to search engines if expanded "secondary" sub-navigation text menus were instituted in addition to the primary menu. Typical placement for a sub-navigation text menu of this nature is at the bottom of each and every page of the site, and should include text links to both the primary top-level pages as well as the corresponding internal pages relative to each section. For example, a primary page-oriented sub-navigation text menu might read as follows:
Home
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