"What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish."W. H. Auden
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Burnlounge: to burn or not to burn?
Burnlounge: to burn or not to burn? There is now an alternative to pirating music, and start supporting yourself, as well as your favorite artists. This crazy new alternative is here to revolutionize the music industry forever. How you might ask? Well ...
Hart And Huntington
HART AND HUNTINGTON NO PLAIN TATTOO CASINO ROYALE WHO ARE THESE GUYS? MORE THAN SKIN DEEP BANKER'S HOURS OPEN PALMS THE ARTISTS WHAT HAPPENS IN VEGAS? CASINO ROYALE The Palms Casino, made famous by MTV's Real World, is now home to the Hart & ...
How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad ...
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We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/ products are, your readers won't stick around for long.
But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?
You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for.
You work hard on your e-zine, so let's make your e-zine work FOR you!
** Here are 7 simple ideas on how to accomplish this: **
1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing. (For a free copy of my article, "11 Quick and Good E-Zine Content Ideas," send a blank e-mail to mailto:ali- 14285@autocontactor.com)
So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!
2) Begin each issue with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."
I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.
3) In your article, throw in LINKS to related
articles you've written or been featured in, when appropriate.
Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. (See how I did this in item no. 1?)
4) Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.
A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."
5) In each issue, offer a TESTIMONIAL from one of your clients or customers.
I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."
I now do this regularly for my "AKB MarCom Tips" e-zine, Which features tips on writing "copy that sells" (http://www.akbwriting.com). After the article and promo blurb, I have a small section that says "What Our Clients Are Saying." In each issue, I feature a short testimonial from one of my copywriting clients.
6) Tell us what YOU'RE all about!
At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 209 Secrets to Planning, Writing, Publishing, and Promoting an Online Newsletter That Gets Results." To learn more about Alexandria's corporate writing and consulting business, AKB & Associates, visit http://www.akbwriting.com
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Online Shopping: 6 Tips To Safeguard Your DevicesHuffington PostIn fact, ABI Research found that nearly 50 percent of smartphone owners use (or plan to use) their phones for mobile shopping. If you plan to shop on the go, take the proper security precautions: - Make sure you only shop from reputable retailers and ... |
TMZ.com |
Ray J -- Shopping Trip After Hospital ScareTMZ.comRay J seemed in good health as he and a pal did a little shopping in Beverly Hills yesterday afternoon ... just a few days after he was hospitalized in Las Vegas. As TMZ first reported, Ray J was taken to the hospital the morning after the Billboard ...and more » |
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