"I prayed for twenty years but received no answer until I prayed with my legs."Frederick Douglass
|
| |
he Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and ...
Top 10 Lessons for Small Business Success... as learned from my twin 3 year olds
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 3 year old girls in my life and am amazed constantly how much I learn from them on a ...
What Bowling and Success Have In Common
was flying home from a seminar in Atlanta yesterdayafternoon on Delta and they have TVs on each seat.It was 1pm and I was a bit tired, so I was channel surfing andwouldn't have minded if I just fell asleep for the trip.But as I was surfing, I came across ...
|
|
|
| |
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.
So, you need to carefully develop your e-mail marketing campaign with great care.
Here are 10 steps you can use to develop a successful e-mail marketing campaign:
Step #1 - Define the purpose of your e-mail campaign
Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.
This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.
So, start your e-mail campaign right - by first defining a clear purpose or goal.
Step #2 - Develop a clear call to action
A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.
Here's an example of a call to action: "Click here to download your f~ree Special Report"
With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.
It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.
Step #3 - Personalize your e-mail message
Use your full name in the From: field rather than your company's name.
And use your recipient's name in the subject line.
This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.
Personalization will also reduce the probability of the e-mail being mistaken as SPAM.
Step #4 - Develop an interesting subject line
It's true.
First impressions DO count in e-mail marketing!
If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.
The reason's really simple.
If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.
And remember not exceed 40 characters when developing your subject line.
Step #5 - Remind your subscribers where and when they opted-in
If you do
not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.
In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.
Don't expect your subscribers to remember where and when they opted-in to receive information from you if you're not in frequent contact with them.
If they can't recall when they opted-in to your list and you fail remind them - don't be surprised if they scream "SPAM"!
Step #6 - Provide an unsubscribe link
In e-mail marketing, you should never ever hold anyone hostage.
You'd rather settle for happy unsubscribers than angry subscribers, right?
So, provide your readers with an easy and convenient method to unsubscribe.
They'll sleep more soundly at night and so will you.
Step # 7 - Check and test your e-mail
You've spent a great deal of time crafting your e-mail.
So it is a good practice to check through your e-mail to make sure you do not overlook the following: 1) Spell check your e-mail 2) SPAM check your e-mail 3) Test all e-mail links 4) Double-check mail merge codes (if any) e.g. $firstname$ vs. {FIRSTNAME} (especially if you're sending out the same e-mail using different autoresponder software)
Step #8 - Use fixed-pitch font and proper formatting
Use a fixed-pitch font like Courier and perform a hard carriage return at the end of each line at 60 characters to avoid formatting problems.
Step #9 - Track all e-mail links
This is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insights and discover what works and what doesn't.
Use the tracking information to refine your future e-mail marketing campaigns.
Step #10 - KISS (Keep It Simple and Short)
Lastly, keep your e-mails simple and short.
The more e-mail content you create, the higher the chance of triggering the SPAM filters.
If possible, use e-mail marketing to Pre-Sell, not Sell.
Follow these 10 steps in your next e-mail marketing campaign and watch your campaign results skyrocket!
Copyright 2004 Fabian Lim
Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. He is also editor and publisher of "BizSuccess Tips", a No Hype, No B.S. internet marketing newsletter. Visit his website at http://www.BizSuccessOnline.com
|
|
|
|
|
|
 Doctors transplant windpipe with stem cells - AOL
LONDON -Doctors have given a woman a new windpipe with tissue grown from her own stem cells, eliminating the need for anti-rejection drugs. "This technique has great promise," said Dr. Eric Genden, who did a similar transplant in 2005 at Mount Sinai ...
Britain's Brown seeks lead at G-20 summit - Medford Mail Tribune
LONDON — Gordon Brown has been one of the few leaders with a spring in his step since the world economy began to nosedive — and he'll be hoping it will carry him to success at a weekend summit on the global financial meltdown. The British prime ...
Obama ends American isolationism over climate change - Belfast Telegraph
Prospects for success in the world's struggle to combat global warming have been transformed at a stroke after US President-elect Barack Obama made it clear that America would play its full part in renewing the Kyoto Protocol climate-change treaty ...
New Orleans awarded 2012 Final Four - Baton Rouge Advocate
INDIANAPOLIS (AP) -- The NCAA has selected New Orleans, Atlanta, North Texas, Indianapolis and Houston to host the men's basketball Final Fours from 2012 through 2016. The five cities were announced Wednesday from among 10 finalists submitted in June ...
R E G I O N: Indian navy warship destroys pirate boat - Daily Times
NEW DELHI: An Indian Navy warship destroyed a pirate ‘mother vessel’ and seized one speedboat on Tuesday night in a high sea encounter with pirates off the coast of Somalia. The stealth frigate, INS Tabar, on anti-piracy and patrol duty in the ...
|
